29 july, 2015
Asuntos Públicos
Ethical leadership: solidarity, respect and dialogue are essential values to promote social change
The clash between economical and social elements caused by the big global economic crisis ...
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Áreas de especialización
Temas
- Alineamiento y Cultura Corporativa (3)
- Chief Communications Officer (1)
- Comunicación Externa (1)
- Ética (4)
- Global Issues (4)
- Gobierno Corporativo (2)
- Liderazgo (1)
- Marca Corporativa (1)
- Propósito & Valores (2)
- Riesgo Reputacional (1)
- Sostenibilidad & Responsabilidad Social (9)
- Stakeholder Engagement (1)
- Transparencia (1)
11
results
29 july, 2015
Alineamiento y cultura corporativa
More conscious and coherent brands: building reputation from within
Coherence of identity and reputation is essentially a reflection of a conscious decision-m ...
29 july, 2015
Alineamiento y cultura corporativa
New Horizons and Prospects in Strategic Management of Corporate Reputation
Organizational values, often viewed as a set of theoretical principles, should turn into r ...
11 july, 2015
Comunicación
Building Bridges Between the Society and Companies is Key to Recovering Trust and Leadership
The current context of social, technological and environmental changes presents great oppo ...
29 july, 2014
Asuntos Públicos
The Importance of Sustainability for Reputation and Measurement of the Social Impact on Business
An on-going and active dialogue, beneficial both for the company and the society, is the f ...
4 april, 2014
Asuntos Públicos
Building Conscious Capitalism by Inspiring People and Stakeholders
Profits for a company are like red blood cells for people, but are profits the only thing ...
3 april, 2014
Asuntos Públicos
Book Summaries. Becoming a Citizen Brand is the Best Way of Building an Excellent Reputation
If a company understands and shares the concerns and aspirations of its stakeholders, it m ...
24 february, 2013
Asuntos Públicos
How to respond to CSR demands improving organizations communication
Properly reflecting companies’ commitment with sustainable and ethical behaviour is ...
15 november, 2012
Vídeos
New developments and trends in sustainability communications
To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/ ...
17 october, 2012
Videos resúmenes
New developments and trends in sustainability communications
To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/ ...
24 november, 2011
Alineamiento y cultura corporativa
Mission, vision and values of the company: the centre of a good CSR praxis
What is the purpose of the self-declaration made by a company, the elements which make up ...
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