Published by Unai Admin
17/07/2025
Discover the key learnings from Approaching the Future 2024. See all the supplementary materials of the report here.
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Áreas de especialización
Temas
- Agenda 2030 & ODS (3)
- Alineamiento y Cultura Corporativa (5)
- Chief Communications Officer (3)
- Comunicación Externa (2)
- Digitalización (2)
- Diversidad & Inclusión (2)
- Empleados (2)
- Empresa Con Futuro (1)
- Estrategia (4)
- Ética (2)
- Global Issues (4)
- Gobierno Corporativo (3)
- Indicadores No Financieros (2)
- Innovación (1)
- Internacionalización (1)
- Liderazgo (2)
- Marca Corporativa (5)
- Propósito & Valores (9)
- Reputación Del CEO (1)
- Riesgo Reputacional (3)
- Sostenibilidad & Responsabilidad Social (4)
- Stakeholder Engagement (5)
- Tendencias (5)
- Valoración De Los Intangibles (4)
- Comunicación Interna (3)
- Transparencia (4)
9
results
Published by Unai Admin
17/07/2025
Do you want to know the most important trends in intangibles for companies? Approaching the Future 2024 identifies the trends that impact the business agenda into three levels of relevance.
Published by Unai Admin
17/07/2025
Top Learning Points of Approaching the Future 2023. Trends in Reputation and Intangible Asset Management.One-page executive summary of the eighth edition of this annual report, created by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies and worldwide partner Global Alliance for Public Relations and Communication Management. This report aims to deepen business practices and drive innovation in reputation and intangible asset management. Approaching the Future 2023 presents 10 major trends that are shaping the business agenda, offering a cross-cutting and interconnected view of all analysed trends:
Categories
- Alineamiento y cultura corporativa
- Estrategia
- Sostenibilidad & Responsabilidad Social
- Tendencias
- Comunicación Interna
- Global Issues
- Diversidad & Inclusión
- Digitalización
- Corporate Excellence
- Propósito & Valores
- Stakeholder engagement
- Liderazgo
- Riesgo Reputacional
- Gobierno Corporativo
- Chief Communications Officer
- Empresa con Futuro
- Top ideas fuerza
- Transparencia
- Agenda 2030 & ODS
- Comunicación Externa
- Marca Corporativa
- Reputación & Riesgos Reputacionales
Published by Unai Admin
17/07/2025
Trends map of Approaching the Future 2023. Trends in Reputation and Intangible Asset Management. An infographic of the eighth edition of this annual report, created by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies and worldwide partner Global Alliance for Public Relations and Communication Management. This report aims to deepen business practices and drive innovation in reputation and intangible asset management. Approaching the Future 2023 presents 10 major trends that are shaping the business agenda, offering a cross-cutting and interconnected view of all analysed trends:
Categories
- Alineamiento y cultura corporativa
- Estrategia
- Approaching the Future
- Sostenibilidad & Responsabilidad Social
- Tendencias
- Comunicación Interna
- Global Issues
- Diversidad & Inclusión
- Digitalización
- Corporate Excellence
- Propósito & Valores
- Stakeholder engagement
- Liderazgo
- Riesgo Reputacional
- Gobierno Corporativo
- Chief Communications Officer
- Top ideas fuerza
- Transparencia
- Agenda 2030 & ODS
- Comunicación Externa
- Marca Corporativa
- Reputación & Riesgos Reputacionales
Published by Unai Admin
25/07/2025
Illustration made live by Marina Marisma during the 2021 Annual Conference: 10 years making the intangible tangible. Event celebrating the tenth anniversary of the foundation, despite having almost 20 years of history since the birth of the Corporate Reputation Forum (2002) and the Institute of Intangibles Analysis (2004); organization from whose merger arose what we know today as Corporate Excellence - Center For Reputation Leadership.The conference was opened by the CEO (Ángel Alloza Lozana), president (Eduardo Navarro, also Director of Corporate Affairs and Sustainability at TELEFÓNICA) and the vice president (María Luisa Martínez Gistau, Director of Communication and Institutional Relations of CAIXABANK) of Corporate Excellence. Four dialogue tables were als...
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Published by Unai Admin
17/07/2025
The Corporate Purpose Roadmap® - Building authentic purpose-driven organizationsThe Corporate Purpose Roadmap®: a methodology for the creation, implementation and activation of the corporate purpose, developed by Superunion and Corporate Excellence – Center for Reputation Leadership.
Published by Unai Admin
17/07/2025
The Corporate Purpose Roadmap® - Building authentic purpose-driven organizationsThe Corporate Purpose Roadmap®: a methodology for the creation, implementation and activation of the corporate purpose, developed by Superunion and Corporate Excellence – Center for Reputation Leadership.
Published by Unai Admin
17/07/2025
This document summarizes in a visual way the 15 main learnings from Approaching The Future 2020, an annual report on trends in reputation and management of intangibles that we prepared together with CANVAS Sustainable Strategies. You can consult the full report here. This edition is very special; Approaching the Future celebrates 5 years of tireless reading of the context and monitoring the pulse and vision of the experts. In this edition, 300 professionals have given us their opinion on the most relevant trends that impact the business landscape. The report introduces, in turn, the perspective of society through the analysis of the conversations that take place in the online environment based on the application of artificial intelligence tools of the Chair of Metrics and Intangible Manag...
Categories
Tags
- approaching the future
- sostenibilidad
- reputación
- marca
- ética
- transparencia
- tendencias
- intangibles
- canvas sustainable strategies
- approaching
- future
- chair of metrics
- intangible management of the university of málaga
- uma
- punto de fuga
- approaching the future 2020
- consulta
- canvas estrategias sostenibles
- cátedra de métricas
- gestión de intangibles de la universidad de málaga
- aquí
Published by Unai Admin
17/07/2025
This document summarizes the main lessons learned from the ethics conference organized by Corporate Excellence - Center for Reputation Leadership and Asociación de Directivos de Comunicación (Dircom) within the framework of the month of ethics (February 2020) of the Global Alliance for Public Relations and Communications Management. The event had a special presentation by Adela Cortina, philosopher, professor of Ethics and director of the Étnor Foundation, Business Ethics and Business Organizations. Adela explained some of the keys to managing ethics in organizations and why this is something intrinsic to them and therefore it is essential to know how to manage it in the best possible way.
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