8 january, 2016

Creating the dream workplace for the most talented professionals

How would the best place to work if we could design it from scratch? What would its leader ...

8 january, 2015

Focusing on value creation for stakeholders: applications of lean processes and systems

Auditing represents corporate culture, because it defines how a company thinks and behaves ...

21 december, 2017

The Impact of digital and social media on reputation management

What changes when we lose or gain reputation? What remains the same? What elements make ...

8 january, 2014

Co-creation builds stronger bonds between brands and stakeholders by talking and collaborating with them

Nowadays, brands are managed and defined by people much more than by organizations themsel ...

8 january, 2016

Achieving a good reputation based on coherence between internal values and external experiences

Connecting with stakeholders' expectations and becoming the company with which everyon ...

8 january, 2014

Brands that make people’s lives more meaningful achieve greater differentiation and better results

Why do consumers pay more for some products than others? Why talented professionals prefer ...

8 january, 2012

The Present and the Future of Communication Director’s Role in the New Economy

The role of the Corporate Communication Director or Chief Communications Officer is gainin ...

24 february, 2014

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence

What determines the success of corporate strategy? What are key success factors from the v ...

8 january, 2012

Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture

A corporate brand is used not only to ensure the application of business strategy but also ...

8 march, 2016

A solidarity company can increase its corporate reputation levels before its stakeholders

Edison Paul Tabra Ochoa claims in his book that a solidarity company can increase its corp ...