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2021 Annual Conference summary illustration

Published by Unai Admin

25/07/2025





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Approaching the Future 2022: Trends in Reputation and Intangible Asset Management

Published by Unai Admin

25/07/2025

Approaching the Future 2022: Trends in Reputation and Intangible Asset Management





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Foro de Tendencias de Comunicación de Marca

Published by Unai Admin

18/07/2025

Foro de Tendencias de Comunicación de Marca

Jornada organizada por LLORENTE & CUENCA en la que colaboramos junto al Foro de Marcas Renombradas, el IE Business School y Dircom para reflexionar sobre cómo responder a la creciente preocupación de los consumidores por el rol de las empresas, la pérdida de confianza o la progresiva desconexión de consumidores y marcas.Más información







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EUROPEAN COMMUNICATION MONITOR 2019

Published by Unai Admin

18/07/2025

EUROPEAN COMMUNICATION MONITOR 2019

The European Public Relations Education and Research Association (EUPRERA) is an autonomous organization with about 500 members from 40 countries interested in the development of research and scientific knowledge in strategic communication. Various transnational and comparative research and educational projects are carried out through the affiliated universities.In order to disseminate new methodologies and research results, each autumn EUPRERA organizes a well-known annual congress in collaboration with a selected university within Europe.The European Communication Monitor 2019 study in its thirteenth edition, once again explores the trends in the communication management sector. The survey explores trust in communications, the challenges of transparency, as well as Artificial Intelligence and the future of content creation. The study is based on the responses of 2,689 communication professionals in 46 countries. Detailed analyzes are available for 22 countries and different types of organizations (private quoted and unlisted companies, public companies, nonprofit organizations, government and policies, agencies and consultants).SPEAKERS:-Angeles Moreno, President Elect European Public Relations Education and Research Association (EUPRERA). Professor Group of Advanced Studies in Communication. King Juan Carlos University.-Angel Alloza, CEO, Corporate Excellence - Center for Reputation Leadership.-Alfonso González, Director of Government Relations and Regulatory Affairs, IBM Spain. EACD Spain representative







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Congreso «Building Museum Reputation»

Published by Unai Admin

18/07/2025

Congreso «Building Museum Reputation»

The Museo Nacional del Prado, the University of Navarra and Corporate Excellence - Center for Reputation Leadership organize the "Building Museum Reputation" Congress that will take place at the Museum of the University of Navarra from September 18 to 20, 2019. In recent times, the management of reputation and intangible assets has become a key issue for the creation of value and the strategic direction of museums. For the first time, from an academic and professional perspective, a congress will be held to reflect on external and internal factors that influence the reputation of museum institutions. RECIPIENTS: The congress is aimed at expert managers in reputation, museum managers and sponsorship professionals, who will discuss the creation of museum value and the strategic alliance with sponsors and institutions. SPEAKERS: Miguel Falomir, director of the National Prado Museum Mikhail Piotrovskiy, General Director The State Hermitage Museum Axel Rüger, director of the Van Gogh Museum Richard Lambert, director of the British Museum Prof. Cees Van Riel, museum reputation expert Gilles Lipovetsky, philosopher and writer, about trends in art, museums and current culture. Ángel Alloza CEO Corporate Excellence Center of Reputation Leadership







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Achieve the objectives in Public Affairs of your organization

Published by Unai Admin

18/07/2025

Achieve the objectives in Public Affairs of your organization

--- This course is conducted in Spanish ---The face-to-face bootcamp "Achieve your organization's objectives in Public Affairs", from Corporate Excellence - Center for Reputation Leadership and Political Intelligence, is aimed at professionals in the area of Institutional Relations and Public Affairs.It will allow you to improve your management, starting from the setting of strategic priorities and objectives, knowledge and day-to-day management of the relationship with stakeholders, as well as the search and management of spaces for collaboration with public institutions and actions of reinforcement of their Public Affairs strategies through Policy Comms actions.

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Purpose-driven Organizations

Published by Unai Admin

18/07/2025



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