Presentation of Corporate Reputation in Barcelona Published by Unai Admin 18/07/2025 Presentation of Corporate Reputation in BarcelonaMadrid, October 2nd, 2013. Yesterday, at Gas Natural Fenosa in Barcelona it was presented Corporate Reputation. This is the last book of the series developed jointly by Corporate Excellence - Centre for Reputation Leadership and LID Editorial. It is the second book published under this framework of collaboration. In this case, it is a manual on one of the most important non-financial assets for organizations, corporate reputation. The manual, the first one of the field published in Spanish, is a comprehensive overview of all research and scientific contributions made in reputation studies so far, analysed from three perspectives: financial, psychological and sociological, mirroring its three authors’ respective areas of interest: Ángel Alloza (psychologist), Enrique Carreras (sociologist) and Ana Carreras (economist). Corporate Reputation is a comprehensive psychosocial analysis of corporate reputation, an overview of the concept’s historical development, and a contribution to solidifying the concept’s scientific character thanks to suggested measurement tools and management models. At the event, where the three authors, and the journalist Carlos Salas, as moderator of the discussion, presented the new book; Jordi García Tabernero, Communication Director at Gas Natural Fenosa, and Jaume Giró, Deputy General Manager of Communication at CaixaBank were also at the event speaking on the importance of corporate reputation. Both of them shared with the audience that the power of reputation as one of the main assets for business growth. A proper and good corporate reputation management is translated into a better development of the company. Corporate Reputation is available in Spanish and English. It can be bought online at www.lideditorial.com LID Editorial, and at any large bookstore. The first chapter of the book can be downloaded for free. Corporate Excellence Library was created two years ago with the purpose to help companies and professionals to create strong brands enjoying a strong reputation, abling them to compete in the global markets. inShare Categories Valoración de los intangibles Indicadores no financieros Reputación & Riesgos Reputacionales Tags reputación corporativa biblioteca corporate excellence manual lid editorial visibility 4 thumb_up_alt 0
Corporate Reputation, the new book of the Corporate Excellence Library, Presented in Madrid Published by Unai Admin 18/07/2025 Corporate Reputation, the new book of the Corporate Excellence Library, Presented in MadridMadrid, September 20, 2013. Yesterday, it was presented the last book of the series that was created a year ago by Corporate Excellence – Centre for Reputation Leadership and LID Editorial. The title of the manual Corporate Reputation is a comprehensive psychosocial analysis of corporate reputation, an overview of the concept’s historical development, and a contribution to solidifying the concept’s scientific character thanks to suggested measurement tools and management models. This text is a comprehensive overview of all research and scientific contributions made in reputation studies so far, analysed from three perspectives: financial, psychological and sociological, mirroring its three authors’ respective areas of interest: Ángel Alloza (psychologist), Enrique Carreras(sociologist) and Ana Carreras (economist). The presentation featured participation of all three authors of the book as well as Corporate Excellence’s Chairman José Luis González-Besada, the Director of LID Editorial Jeanne Bracken, and Antonio López, author of the foreword to the book and one of Spain’s top experts on corporate reputation. Many other professionals working in the area of intangibles management in large Spanish and international companies attended the event, including Begoña Elices from Repsol and Ignacio Moliner from BBVA. The discussion, moderated by Carlos Salas, was a great opportunity for all participants to share their ideas or make a comment to the three authors. Corporate Reputation is available in Spanish and English. It can be bought online at www.lideditorial.com LID Editorial, and at any large bookstore. The first chapter of the book can be downloaded for free. Corporate Excellence Library was created two years ago with the purpose to help companies and professionals to create strong brands enjoying a strong reputation, abling them to compete in the global markets. Categories Valoración de los intangibles Reputación & Riesgos Reputacionales Tags lid editorial biblioteca corporate excellence reputación corporativa manual triple perspectiva www.lideditorial.com downloaded corporate excellence library corporate reputation september corporate excellence centre reputation leadership alloza visibility 3 thumb_up_alt 0
Corporate Excellence and LID Editorial launch "Corporate Reputation" Published by Unai Admin 18/07/2025 Corporate Excellence and LID Editorial launch "Corporate Reputation"Barcelona, June 6, 2013. The Spanish Think Tank Corporate Excellence – Centre for Reputation Leadership and LID Editorial launch the second book of the Corporate Excellence Series. Corporate Reputation at the 17th Annual Global Conference on Corporate Reputation.Corporate Reputation takes us to the psychosocial phenomenon of corporate reputation. It goes through the history of the corporate reputation concept and consolidates its scientific character thanks to metrics and management models.The book gathers research studies and scientific research on the subject analyzed from three different perspectives: financial, psychological and sociological views thanks to the three specialy fields of the authors: Ángel Alloza (psychologist), Enrique Carreras (sociologist) and Ana Carreras (economist).Charles Fombrun has written the foreword, Fombrun is one of the main referent experts regarding intangible assets management. The book will represent an important contribution for intangible assets managers.The book launch has taken place at the International Conference of Reputation Institute. Corporate Reputation is available in Spanish and English and you can buy it online through www.lideditorial.com at the main book stores from June 10 on.You can also download the first chapter. Categories Valoración de los intangibles Indicadores no financieros Reputación & Riesgos Reputacionales Tags reputación corporativa 17ª conferencia internacional de reputation institute lid editorial visibility 4 thumb_up_alt 0
Corporate Excellence and LID present Alinear para ganar Published by Unai Admin 18/07/2025 Corporate Excellence and LID present Alinear para ganarMadrid, April 20, 2012. Spanish think tank Corporate Excellence - Centre for Reputation Leadership and publishing house LID Editorial have today presented Alinear para ganar, the Spanish-language version of The Alignment Factor. Leveraging the Power of Total Stakeholder Support, the latest book by Cees van Riel, Professor of Corporate Communication at the Rotterdam School of Management and Vice-Chairman of the Reputation Institute. This book, which deals with stakeholder management, is the first volume in the new Corporate Excellence Library on corporate reputation. In the words of the author, “Total stakeholder support, which is the strongest form of alignment, gives a company tremendous leverage that opens markets, wins government permission to do business and minimizes problems”. The message is very simple: if business areas and departments work together, respect and contribute to one another, then the possibilities of success increase exponentially. The book explains how to build up an excellent reputation by aligning stakeholders with corporate strategy. In recent years Van Riel has studied the cases of Barclays, BBVA, Deloitte, Delta, FedEx, Gas Natural Fenosa, General Electric, Google, Iberdrola, IBM, IKEA, ING, Johnson&Johnson, KLM, La Caixa, McDonalds, Monsanto, Nestlé, Nokia, Novartis, Petrobrás, Philips, PWC, Randstat, Repsol, Santander, Shell, Sony, Southwest Airlines, Telefónica, Toyota and Unilever, among other firms. He asserts that the most successful firms understand that “the most brilliantly designed and calculated strategy is (…) doomed to utter failure if the key stakeholders that the organization depends upon do not support it”. Luis Abril, Chair of Corporate Excellence - Centre for Reputation Leadership states that “today a sound message can only be transmitted if companies manage to align their internal and external stakeholders with their strategy through corporate reputation management”. He believes that the book presented here “represents a highly valuable, useful asset for CEOs, General Managers and other management committee members seeking to tackle the processes of far-reaching transformation entailed by the new economy of reputation”. Categories Estrategia Stakeholder engagement Reputación & Riesgos Reputacionales Tags lid editorial cees van riel reputación corporativa alineamiento de stakeholders visibility 2 thumb_up_alt 0
Corporate Excellence & LID Editorial set up corporate reputation management library Published by Unai Admin 18/07/2025 Corporate Excellence & LID Editorial set up corporate reputation management libraryMadrid, April 19, 2012. Spanish think tank Corporate Excellence - Centre for Reputation Leadership and publishing house LID Editorial have set up their new Corporate Excellence Library “to help firms and professionals create strong brands with good reputations, capable of competing in global markets”. The Corporate Excellence Library seeks to become a benchmark for Spanish-language publications on the management of key intangibles such as brand, reputation and corporate communication. Its publications will initially be distributed in Spain, Latin America and the USA, and will also be available in e-book format through the main online sales platforms. The first volume in the Library is to be Alinear para Ganar, which deals with managing influence and stakeholder groups. This is the Spanish-language version of The Alignment Factor by Cees van Riel, Professor of Corporate Communication at the Rotterdam School of Management and Vice-Chairman of the Reputation Institute. In the words of LID editor César Piernavieja, “this library is a clear example because from this very first volume it is to offer the world of business the tools that it needs to strengthen its operations and become more competitive in an uncertain environment”. Corporate Excellence - Centre for Reputation Leadership is a think tank supported by major global companies with the remit of professionalising corporate reputation management as a strategic resource for guiding and building up business value throughout the world. LID Editorial was founded by Marcelino Elosúa in 1993. It is currently one of the leading business and management publishing houses in the Spanish language, and has a strong presence in both Spain and Latin America. Categories Marca Estrategia Tags lid editorial biblioteca corporate excellence gestión de la reputación visibility 3 thumb_up_alt 0