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Barcelona 2013, Place for the Next International Conference on Corporate Reputation

Published by Unai Admin

18/07/2025

Barcelona 2013, Place for the Next International Conference on Corporate Reputation

Barcelona 2013, Place for the Next International Conference on Corporate Reputation

Santander, BBVA, CaixaBank, Iberdrola, Telefónica, Gas Natural Fenosa and Correos presented their best practice cases at the 16th International Conference on Corporate Reputation held every year by the Reputation Institute. This time the meeting brought together experts from 34 countries and became a point of reference for academics and professionals specialising in management of intangibles. The Next International Conference on Corporate Reputation will take place in Barcelona Alignment, branded content, storytelling, non-financial indicators and brand engagement among others have been the main topics discussed during the Conference. Participants also expressed widespread support for the introduction of the Chief Communication Officer role as the top executive for managing intangible assets in companies. According to the data presented during the conference, companies that are willing to lead by reputation are facing three challenges: - 51% said that there is no structured procedure in their company for incorporating reputation management into business processes. - 37% acknowledged that they do not take full advantage of relevant information about every group of stakeholders. - 35% pointed out that activities aimed at different stakeholders are not aligned among departments, and in many cases each department holds activities without taking into account what is done by other departments. In this sense, Spanish companies that for more than a decade have been committed to professional management of corporate reputation, are at the forefront of innovations and understand the interests of similar companies at the international level. Please visit our blog to read about key conclusions of the 2012 International Conference on Corporate Reputation.


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Approaching the Future 2023 & COM-ENT

Published by Unai Admin

18/07/2025

Approaching the Future 2023 & COM-ENT

We welcome you to this webinar with COM-ENT members the results for the global launch of the report, Approaching the Future 2023: Trends in Reputation and Management of Intangibles. Which is annually prepared by Corporate Excellence – Center for Reputation Leadership together with CANVAS Sustainable Strategies and Global Alliance for Public Relations and Communication Management as worldwide partner.The 8th edition of this report identifies 10 key issues that organizations are working on, as well as the challenges they face. Specifically in this meeting, and thanks to the collaboration of Global Alliance, we will take a deep look at the global results and discuss the future of organizations in the world. Date: Tuesday, December 5th, 2023 Time: 17.00 (CET) Format: OnlineAgenda: Welcoming Remarks - Silvia Arto Key findings (Video) - Ángel Alloza & Clara Fontán Q&A - CE & COM-ENT members











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EUROPEAN COMMUNICATION MONITOR 2019

Published by Unai Admin

18/07/2025

EUROPEAN COMMUNICATION MONITOR 2019

The European Public Relations Education and Research Association (EUPRERA) is an autonomous organization with about 500 members from 40 countries interested in the development of research and scientific knowledge in strategic communication. Various transnational and comparative research and educational projects are carried out through the affiliated universities.In order to disseminate new methodologies and research results, each autumn EUPRERA organizes a well-known annual congress in collaboration with a selected university within Europe.The European Communication Monitor 2019 study in its thirteenth edition, once again explores the trends in the communication management sector. The survey explores trust in communications, the challenges of transparency, as well as Artificial Intelligence and the future of content creation. The study is based on the responses of 2,689 communication professionals in 46 countries. Detailed analyzes are available for 22 countries and different types of organizations (private quoted and unlisted companies, public companies, nonprofit organizations, government and policies, agencies and consultants).SPEAKERS:-Angeles Moreno, President Elect European Public Relations Education and Research Association (EUPRERA). Professor Group of Advanced Studies in Communication. King Juan Carlos University.-Angel Alloza, CEO, Corporate Excellence - Center for Reputation Leadership.-Alfonso González, Director of Government Relations and Regulatory Affairs, IBM Spain. EACD Spain representative







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Purpose-driven Organizations

Published by Unai Admin

18/07/2025



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Global Alliance Board Meeting & PRSA’s 2019 International Conference

Published by Unai Admin

18/07/2025

Global Alliance Board Meeting & PRSA’s 2019 International Conference

The Global Alliance for Public Relations and Communications Management is the confederation of the main associations and institutions of communications and public relations management in the world, representing 280,000 professionals and academics around the world. It is a non-profit organization based in Switzerland. The mission is to unify the public relations profession, raise professional professionals worldwide, share knowledge for the benefit of its members and be the global voice for public relations in the public interest. The Global Alliance relies on the efforts of communication professionals to address common problems with a global perspective. By partnering with regional, national and international organizations to increase professionalism in public relations and communication management, this alliance works to improve the collaborative professionalism of the industry among its constituents worldwide. If you want to know more, click on this link. On the other hand, we also celebrate the International PRSA Conference that this year is committed to the leading minds in public relations, communication and marketing. The PRSA International Conference in San Diego highlights the intersection of technology and the media, and leads the competition by providing unmatched information, strategies and tools for new trends that impact the industry, essential to your professional success. This year's Conference will expand its network with powerful connections and improve its skill set with the latest best practices. In this link we provide you with the direct link for the conference registration, together with the program to be carried out. In addition, we have more information on April 6 where the Global Alliance for Public Relations and Communications Management held its 17th annual meeting in São Paulo, Brazil and where Corporate Excellence for a member of the board of directors.







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Foro de Tendencias de Comunicación de Marca

Published by Unai Admin

18/07/2025

Foro de Tendencias de Comunicación de Marca

Jornada organizada por LLORENTE & CUENCA en la que colaboramos junto al Foro de Marcas Renombradas, el IE Business School y Dircom para reflexionar sobre cómo responder a la creciente preocupación de los consumidores por el rol de las empresas, la pérdida de confianza o la progresiva desconexión de consumidores y marcas.Más información







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Presentación del libro: LIDERAZGO ESTRATÉGICO Y GESTIÓN DE LA COMUNICACIÓN

Published by Unai Admin

18/07/2025

Presentación del libro: LIDERAZGO ESTRATÉGICO Y GESTIÓN DE LA COMUNICACIÓN

At present, reputational risk is a strategic resource. The most complete organizational cultures with more evolved and honest leaders will apply it more easily, but even in the most dysfunctional and backward cultures you can find ways to optimize the management of reputational risk. Effective management of this risk suggests that in the near future companies will not only be able to mitigate their risks, but will transform these risks into opportunities and added value. The information circulates cosntante and is able to cause a crisis in a matter of seconds, the effective management of reputational risk has become a strategic imperative. What do we understand by risk? What is reputation? What is considered reputational risk? In this manual, different types of reputational risks are analyzed based on practical cases to answer these questions. Analyze who are the actors of reputational risk: those responsible for its management, on the one hand and those who participate in it, on the other. The work also includes a typology of strategies to manage reputational risk based on the maturity of the organization's risk management structure. In addition, it presents a list of tools that summarizes the functions and responsibilities of the key actors in reputational risk management. PROGRAM 10:00 Reception of assistants Networking coffee 10:30 Welcome Elena Gutiérrez García, Professor at the University of Navarra Ángel Alloza, CEO, Corporate Excellence - Center for Reputation Leadership 11:00 Book presentation: Strategic Leadership and communication management Presentations in English Anne Gregory, Professor of Corporate Communication, University of Huddersfield Paul Willis, Professor of Corporate Communication, University of Huddersfield. 12:00 Dialogue: Strategic leadership in the new economy of intangibles Moderator: Ángel Alloza, CEO, Corporate Excellence - Center for Reputation Leadership Participate: Anne Gregory, Professor of Corporate Communication, University of Huddersfield. Paul Willis, Professor of Corporate Communication, University of Huddersfield. Elena Gutiérrez García, Professor at the University of Navarra Antonio López, Honorary President, Association of Communication Managers 12:30 Book signing








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Approaching the Future 2024 Global Launch

Published by Unai Admin

18/07/2025

Approaching the Future 2024 Global Launch

Date: Monday, September 30thTime: 14:00h CESTFormat: OnlineWe invite you next Monday, September 30 at 14:00h (CEST) to the online presentation of the global launch of Approaching The Future 2024. Trends in reputation and management of intangibles.The event will feature the participation of Global Alliance as a worldwide partner: the confederation of associations of communication managers with more than 300,000 members worldwide.











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