8 january, 2012
Alineamiento y cultura corporativa
Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture
A corporate brand is used not only to ensure the application of business strategy but also ...
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Temas
- Agenda 2030 & ODS (13)
- Alineamiento y Cultura Corporativa (27)
- Analytics & Big Data (2)
- Bienestar y Engagement (4)
- Chief Communications Officer (18)
- Co-Creación (2)
- Comunicación Externa (15)
- Comunicación Política (1)
- Consumidores (6)
- COVID-19 (6)
- Digitalización (15)
- Diplomacia Corporativa (2)
- Diversidad & Inclusión (8)
- Empleados (14)
- Empresa Con Futuro (6)
- Estrategia (24)
- Ética (11)
- Fake News y Desinformación (1)
- Geopolítica (2)
- Global Issues (13)
- Gobierno Corporativo (13)
- Indicadores No Financieros (4)
- Innovación (10)
- Internacionalización (2)
- IA, Metaverso y Nuevas Tecnologías (1)
- Gestión De La Reputación (1)
- Liderazgo (19)
- Lobby (2)
- Marca Corporativa (28)
- Marketing (1)
- Medios Sociales (2)
- Propósito & Valores (28)
- Rankings & Premios (1)
- Reputación Del CEO (5)
- Reputación País (1)
- Reporting No Financiero (3)
- Riesgo Reputacional (17)
- Sostenibilidad & Responsabilidad Social (23)
- Stakeholder Engagement (76)
- Storytelling & Narrativa (5)
- Tendencias (17)
- Valoración De Los Intangibles (4)
- Comunicación Interna (20)
- Transparencia (12)
76
results
1 january, 2012
Estrategia
Corporate reputation, an increasingly important factor in making a purchasing decision
Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...
24 december, 2011
Sostenibilidad & Responsabilidad Social
Identifying and prioritizing stakeholders correctly, the key to good crisis management
Stakeholders management has, since the 80’s, been the paradigm that has transformed ...
24 december, 2011
Sostenibilidad & Responsabilidad Social
The functions and location of CSR in the company’s organization chart
Should there be a specifi c function dedicated to managing Corporate Responsibility or is ...
Document
8 january, 2011Joan Cuenca: A quality analysis of relationships within the field of Public Relations
Tesis doctorales8 january, 2011
Tesis doctorales
Joan Cuenca: A quality analysis of relationships within the field of Public Relations
Application of a comprehensive auditing model in Public Relations to the municipal company ...
activity
July 2025
11
April 2018
10:00 - 14:00
Alineamiento y cultura corporativa
Foro de Tendencias de Comunicación de Marca
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