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76
results
Document
8 january, 2012Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture
Marca8 january, 2012
Marca
Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture
A corporate brand is used not only to ensure the application of business strategy but also ...
1 january, 2012
Reputación & Riesgos Reputacionales
Corporate reputation, an increasingly important factor in making a purchasing decision
Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...
24 december, 2011
Propósito & Cultura
The functions and location of CSR in the company’s organization chart
Should there be a specifi c function dedicated to managing Corporate Responsibility or is ...
24 december, 2011
Propósito & Cultura
Identifying and prioritizing stakeholders correctly, the key to good crisis management
Stakeholders management has, since the 80’s, been the paradigm that has transformed ...
Document
8 january, 2011Joan Cuenca: A quality analysis of relationships within the field of Public Relations
Asuntos Públicos8 january, 2011
Asuntos Públicos
Joan Cuenca: A quality analysis of relationships within the field of Public Relations
Application of a comprehensive auditing model in Public Relations to the municipal company ...
activity
July 2025
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