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The role of the Chief Communications Officer (CCO) in managing intangibles

The lack of a single officer who can take charge of managing the main intangible assets of ...

24 june, 2011

Sprint Nextel: The management of the brand for the benefit of reputation and corporate culture

In a merger case, many companies find the continuity of the new company difficult due to t ...

27 april, 2016

Digital Engagement: Shell case study

Presentation by Björn Edlund, Arthur W. Page Society vice-president, one of the main ...

1 july, 2012

Chief Communications Officer in the new ‘reputation economy’

Today's environment requires the company's consistent and rigurous management of its corpo ...

26 march, 2015

Paradigm Shift: From Total Communication Control to a Dynamic, Open and Interactive Conversation With Stakeholders

Communication is undergoing drastic changes, and professionals have to adapt to them. In v ...

28 may, 2015

Building Shared Beliefs: the Role of Communications Director in Corporate Communication of the Future

The communication function should strengthen its role in organizations by undertaking more ...

7 september, 2021

Global PR & Communication Model: Application and applicability in Italy

The aim of this thesis is to study the application and applicability in Italy of the Globa ...

19 may, 2020

Approaching the Future 2020 Executive Summary

This document synthesizes the key ideas of the report Approaching The Future 2020 on trend ...

1 september, 2011

The Chief Reputation Officer

Article elaborated from chapter 5 of the doctoral thesis The Chief Reputation Officer (CRO ...

29 july, 2015

A New Corporate Communication: Influence, Character and Purpose

Traditional communication is giving way to innovative approaches and tools that are shapin ...