15 december, 2020

Full Report: The Global PR & Communication Model

Executive Summary "The Global PR & Communication Model", research carried out jo ...

8 january, 2015

Corporate communication today, in a much more complex, changing and global context

The business context today is very different from what it was like just a few years ago: c ...

10 november, 2016

The most relevant brands in the United States

At Prophet, we believe that the strongest brands are the ones that are relentlessly releva ...

25 october, 2016

Anatomy of Growth

Growth is human, it’s natural, and it’s as vital to businesses as it is to peo ...

6 may, 2021

Approaching the Future 2021: Trends in reputation and management of intangibles

One year after the start of the pandemic, we published a new edition of Approaching the Fu ...

1 february, 2019

How to modernize an established brand to drive growth

The key to Wendy’s successful transformation? Staying true to the brand while using ...

25 march, 2020

COVID-19 | MEDIA OVERVIEW

Calls for increased U.S. federal action, coverage of the historic $2 trillion economic sti ...

13 may, 2021

Map of Trends: Approaching the Future 2021

One year after the start of the pandemic, we published a new edition of Approaching the Fu ...

26 march, 2015

Paradigm Shift: From Total Communication Control to a Dynamic, Open and Interactive Conversation With Stakeholders

Communication is undergoing drastic changes, and professionals have to adapt to them. In v ...

7 september, 2021

Global PR & Communication Model: Application and applicability in Italy

The aim of this thesis is to study the application and applicability in Italy of the Globa ...