13 may, 2021

Map of Trends: Approaching the Future 2021

One year after the start of the pandemic, we published a new edition of Approaching the Fu ...

26 march, 2015

Paradigm Shift: From Total Communication Control to a Dynamic, Open and Interactive Conversation With Stakeholders

Communication is undergoing drastic changes, and professionals have to adapt to them. In v ...

24 february, 2013

Internal communication: a tool for building trust and transparency in organizations

Companies and institutions want to gain external credibility, but this is not possible wit ...

6 may, 2021

Executive Summary: Approaching the Future 2021

This document summarizes the key ideas of the report Approaching The Future 2021 on trends ...

8 may, 2023

Online bootcamp: Create your Own Advanced Corporate Reputation Plan

--- This course is conducted in Spanish ---Reputation is a feeling of admiration, respect ...

24 november, 2012

Innovations in communication: need for new ideas to engage the entire society

Doing things differently is as important today as making things that are different from th ...

25 march, 2016

Company 2.0: employees as brand ambassadors

This document analyses how to implement the right employee engagement strategies and claim ...

6 april, 2015

Internal Communications Transform and Boost More Collaborative Processes: Bakinter, Orange and Repsol

The new digital ecosystem had a strong impact in the way companies relate to citizens and ...

2 september, 2016

CEO Decision-Making for Sustainability

CEOs play a crucial role in fostering an environment that supports embedding sustainabilit ...

10 april, 2024

Online bootcamp: Strategic management of relationships with stakeholders

--- This course is conducted in Spanish ---The new stakeholder capitalism emerges, backed ...