15 november, 2021

The Global PR & Communication Model (Italian)

Ci troviamo in un nuovo ciclo economico e sociale, che potremmo chiamare l’"eco ...

23 february, 2017

Building Universities Reputation

Document prepared by Corporate Excellence - Centre for Reputation Leadership. It contains ...

16 july, 2011

Social Values of brands in the Web 2.0 era and the role of reputation

What does society expect from brands in this new century? What new expectations do stakeho ...

1 january, 2014

Trust, Key to Achieve Legitimacy and Credibility

Traditional institutions are undergoing a crisis of leadership as a result of reputational ...

16 october, 2015

#ReputationDay. Advances in reputation management

Corporate reputation not only must create value but also act as a protective shield agains ...

20 november, 2014

The New Ethics of Corporate Communication: Honesty, Transparency and Cooperation are Key

Loss of trust in institutions and business as well as their leaders is a fact of the new r ...

19 october, 2014

CCO and Its New Role in Organizations: Improve Reputation and Ensure Sustainability

Companies are no longer isolated from the outer world. They depend on the social context a ...

24 february, 2013

Storytelling or The Art to Tell Brand Stories

We live in a new attention economy, where time, as never before, is gold and information s ...

29 may, 2015

Top Managers’ Engagement as the Key Factor of Corporate Brand’s Success

Are top managers aware of the importance of corporate branding? Who is responsible for man ...

8 january, 2014

Brands that make people’s lives more meaningful achieve greater differentiation and better results

Why do consumers pay more for some products than others? Why talented professionals prefer ...