20 november, 2014

Internal Experience: Building Brands from the Employees

Apart from pride and the feeling of membership, the factor that best describes internal ex ...

29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

29 july, 2012

The relation between perception and reality: evaluating reputation in offline and online media

Traditional and digital media present an ongoing challenge to companies, given that they c ...

24 september, 2012

The CEO’s role in reputation building and in recovery after a crisis situation

Ranging from an unplanned departure or succession, through the setting of a companies visi ...

5 october, 2011

How to rebuild the Spain´s reputation using Spanish company brands abroad

Can Spain use the strength of the brands owned by its successfully internationalized compa ...

28 october, 2012

International brand positioning: improving use, protection and the performance of intangibles

At times of crisis many companies choose to invest in branding rather than in their capaci ...

28 february, 2020

Learnings from ethics management in business

This document summarizes the main lessons learned from the ethics conference organized by ...

11 july, 2015

Building Bridges Between the Society and Companies is Key to Recovering Trust and Leadership

The current context of social, technological and environmental changes presents great oppo ...

1 may, 2011

Corporate reputation in the company agenda

Despite the debate that still exists in the conceptual sphere and the difficulty to quanti ...

16 september, 2011

Relevant information for reputation: alerts maps and stakeholders

Reputational intelligence makes its own space within reputation management. The informatio ...