8 january, 2017

II Corporate Transparency Summit

The article collects the main conclusions of the II Corporate Transparency Summit 2017. Kr ...

16 september, 2015

Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

This document explains how the current intangible economy provides a great opportunity for ...

16 december, 2015

Communicate Innovation and Innovate in Communication

Nowadays, innovation needs to be an integral part of any organization willing to operate i ...

15 december, 2020

Executive Summary: The Global PR & Communication Model

Executive Summary "The Global PR & Communication Model", research carried out jo ...

24 june, 2012

The society of reputation: a mechanism of social selection and self-regulation

From the biological point of view, reputation may be considered a mechanism of social sele ...

9 march, 2016

I am Story Maker

This document provides the main ideas exposed at the congress "I am Story Maker" ...

9 march, 2026

Online bootcamp: Strategic management of relationships with stakeholders

--- This course is conducted in Spanish ---The new stakeholder capitalism emerges, backed ...

31 august, 2014

The State of Corporate Reputation and Progress in the Research on Reputation

What is meant by having a good or bad reputation? In what way can reputation create or des ...

16 september, 2011

Brands that evolve, brands that are more persuasive

Brands have gone from being merely commercial instruments at the service of marketing and ...

24 december, 2011

Europe’s new CSR strategy

The European Commission has published a new communication for the promotion of Corporate S ...