Madrid, April 9, 2014. Building Beliefs Project and the inter-University platform, launched by Corporate Excellence jointly with the Forum for Research in Communication, was presented yesterday within the framework of the Conference on Innovations in Communication.  The project draws on the theoretical framework titled Building Belief, which was translated into Spanish as Compartir Creencias (Shared Beliefs), developed by Arthur W. Page Society in 2012. The project unites more than 60 scholars who will fill the model with content both on the theoretical and practical levels by applying its findings to business practice. Corporate Excellence cooperates with Arthur W. Page Society, one of the largest associations of communications dire...

Madrid, 1 de abril de 2014. Antonio López, miembro del Consejo Asesor de Corporate Excellence – Centre for Reputation Leadership, Presidente de Honor de Dircom y del IAI, y una de las primeras personas en España en impulsar la figura del gestor de intangibles dentro de las organizaciones estuvo la semana pasada en la sede de Corporate Excellence en uno de los encuentros que se organizan con miembros del Consejo Asesor.  Antonio López en este encuentro celebrado con las empresas de Corporate Excellence y abierto a todos los interesados en la materia, explicó que no es importante la nomenclatura que se le de a esta figura clave dentro de las organizaciones, para el experto, lo importante es conseguir su implantación real dentro de las organizaci...

For the second year, Corporate Excellence  - Centre for Reputation Leadership held a summer course about communication in the framework of the summer courses at the Complutense University of Madrid that was celebrated in San Lorenzo de El Escorial. Speakers from some of the main companies in Spain like Telefónica, Bankinter, Repsol o Aqualogy among others, were at the course “Communication and intangible assets: from persuasion to advocacy”. Students could learn about the main steps that are being taken related to communication and other intangible assets management key for organizations. Within this academic and professional framework, the New Communication Model was presented. Corporate Excellence has been working in this New Model along with The Arthur Page Soc...

Madrid, June 26, 2013. Summer Courses of the Complutense University of Madrid will be held for the 26th time in San Lorenzo de El Escorial. They are presented with a very diverse program as well as speakers. For the second year, Corporate Excellence  - Centre for Reputation Leadership will hold a course on intangible assets management. The Summer Courses are sponsored by the División Global Santander Universidades. They will take place through the 1st of July and the 26th. There will be a total of 114 activities. Specifically, Corporate Excellence  - Centre for Reputation Leadership will present the course “Communication and intangible assets: from persuasion to advocacy”. This specific course will take place on the 8th and 9th o...

Madrid, May 6, 2013. Communications Directors are becoming a key figure within organizations and society in Latin-America, their rise and development has been very different from Spain and Europe though. Last week, Joan Costa, communications expert and guru, and member of the Advisory Board of Corporate Excellence – Centre for Reputation Leadership, was with us to explain how has evolved and rised the Communications Director role from the 80s in Spain and from the first years of the 21st century in Latin-America. According to the expert in communication, this role is at its peak in Latin-America. In 2001, it was funded the “Círculo de Dircoms de Argentina” (Director of Communications Argentinean Association) in Buenos Aires, it was funded following ...

Robert Phillips, Edelman EMEA President and CEO, was the speaker of the workshop “Communications in the Age of Engagement” held by Corporate Excellence – Centre for Reputation Leadership. The goal of the meeting was to analyse every aspect related to the social changes and trust; examine the new behaviours that companies should adapt in order to successfully compete in the Age of Engagement, and reflect on how companies shall create new tools to prosper in this new world. After analysing results and conclusions of the Edelman Trust Barometer 2012, Phillips confirmed that our current communication is more about what we do than what we tell, therefore it should be more open, honest and frequent than ever before, evolving from traditi...

El contenido es el rey. Siempre que una marca esté asociada a contenidos relevantes para la sociedad será objeto de conversación. Posicionarse en otros territorios no son temas que enganchen a la audiencia y son conversaciones de corto plazo. Esta ha sido una de las conclusiones de la Jornada “Innovación en comunicación en el ámbito empresarial y los medios de comunicación” celebrada en Madrid en colaboración con la Fundación de la Universidad Complutense. Solo las empresas que consigan “diferenciarse en comunicación” en palabras de Luis Gómez, Director de Marca y Marketing de Iberdrola, serán capaces de navegar con éxito en el contexto actual de cambio, complejidad y crisis ...