30 september, 2024

Trend map - Approaching The Future 2024

Do you want to know the most important trends in intangibles for companies? Approaching t ...

1 april, 2023

New Reputation - 2023 global communication report

A new reputation, for the new times.USC Annenberg, Center for Public Relations, shares the ...

13 april, 2023

Sustainability and its impact on reputation

Women Action Sustainability (WAS), the association of women corporate leaders whose goal i ...

24 november, 2011

A new common framework for Corporate Social Responsibility: the international standard ISO 26000

The publication of the ISO 26000 guidance is an important advance in an area where so far ...

24 february, 2011

Patagonia: Integrating CSR into business model creation and strategic management

What makes a firm that sells sportswear and outdoor gear so successful in its environmenta ...

23 april, 2013

IIRC Consultation Draft of the International IR Framework

Conferencia de Jonathan Labrey, Director de Comunicación de International Integrate ...

24 february, 2013

Linking strategy with communication and dealing with the digital world: the two main purposes of new-style communication directors

As the communication function at organisations becomes more advanced it draws ever closer ...

8 january, 2016

Creating the dream workplace for the most talented professionals

How would the best place to work if we could design it from scratch? What would its leader ...

4 march, 2015

How to communicate innovation in order to generate value for the brand and build excellent reputation

This document analyzes the role of the social media in communications about a company&rsqu ...

8 january, 2011

Joan Cuenca: A quality analysis of relationships within the field of Public Relations

Application of a comprehensive auditing model in Public Relations to the municipal company ...