1 december, 2017

Businesses guided by values are more successful and have a greater social impact

Can a business and its activities be transformed without before changing its organizationa ...

10 november, 2016

Why “HOW” is more important than “WHAT” in the battle for differentiation

The main idea of the book is that in the era of behavioural economics, it does not matter ...

24 february, 2014

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence

What determines the success of corporate strategy? What are key success factors from the v ...

8 january, 2014

Co-creation builds stronger bonds between brands and stakeholders by talking and collaborating with them

Nowadays, brands are managed and defined by people much more than by organizations themsel ...

8 january, 2012

Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture

A corporate brand is used not only to ensure the application of business strategy but also ...