1 november, 2017

The importance of purpose to connect with employees

Document prepared by Corporate Excellence – Centre for Reputation Leadership. It con ...

8 january, 2016

Achieving a good reputation based on coherence between internal values and external experiences

Connecting with stakeholders' expectations and becoming the company with which everyon ...

8 january, 2016

Leadership and trust emerge from true willingness to work for others

Document prepared by Corporate Excellence – Centre for Reputation Leadership and amo ...

16 december, 2015

Millennials, employees of today and tomorrow

Companies need to take account this new generation of millennials, not only because they c ...

6 april, 2015

Internal Communications Transform and Boost More Collaborative Processes: Bakinter, Orange and Repsol

The new digital ecosystem had a strong impact in the way companies relate to citizens and ...

20 november, 2014

Internal Experience: Building Brands from the Employees

Apart from pride and the feeling of membership, the factor that best describes internal ex ...

24 february, 2013

Internal communication: a tool for building trust and transparency in organizations

Companies and institutions want to gain external credibility, but this is not possible wit ...

28 june, 2011

Southwest Airlines: The quality management and a good customer service focused on the employees

In a business where the key to success is based on passengers' turnover, Southwest has ...

24 june, 2011

Sprint Nextel: The management of the brand for the benefit of reputation and corporate culture

In a merger case, many companies find the continuity of the new company difficult due to t ...