15 december, 2020

Executive Summary: The Global PR & Communication Model

Executive Summary "The Global PR & Communication Model", research carried out jo ...

15 december, 2020

Full Report: The Global PR & Communication Model

Executive Summary "The Global PR & Communication Model", research carried out jo ...

1 december, 2017

Beyond social responsibility: connecting with society

Company leaders are the ones who can integrate the porpose on the business, it is all abpu ...

1 november, 2017

The importance of purpose to connect with employees

Document prepared by Corporate Excellence – Centre for Reputation Leadership. It con ...

10 november, 2016

Why “HOW” is more important than “WHAT” in the battle for differentiation

The main idea of the book is that in the era of behavioural economics, it does not matter ...

8 january, 2016

Creating the dream workplace for the most talented professionals

How would the best place to work if we could design it from scratch? What would its leader ...

28 may, 2015

Building Shared Beliefs: the Role of Communications Director in Corporate Communication of the Future

The communication function should strengthen its role in organizations by undertaking more ...

4 april, 2014

How Brand Ideal Helps to Achieve High Growth Rate and Financial Success

Apple, Mercedes, Disney, Heineken or Procter&Gamble – what makes these companies so ...

3 april, 2014

Strong Brands, Profitable Brands: How Greater Alignment with Ideals Leads to Best Results

Estimation of a brand’s value and its contribution to business has always been consi ...

8 january, 2014

Brands that make people’s lives more meaningful achieve greater differentiation and better results

Why do consumers pay more for some products than others? Why talented professionals prefer ...