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results
24 february, 2012
Marca
The Case of Mahou-San Miguel, a Success Strategy for Commercial Brands
What do product brands have to do in order to shorten the distance between themselves and ...
Document
8 january, 2012Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture
Marca8 january, 2012
Marca
Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture
A corporate brand is used not only to ensure the application of business strategy but also ...
28 december, 2011
Marca
The new Reputation Economy and the recovery of the ‘Spain’ brand.
Spain is a mature country, with a current high risk that it will get through in time but, ...
16 october, 2011
Marca
Young people and brands: generation and consumer attitude change
All new generations have thought at some point that, compared to the previous generation, ...
16 september, 2011
Marca
New brand values or brands that are adopting new values?
Brands no longer aspire to satisfy, not even to build customer loyalty, they expect to bec ...
16 september, 2011
Marca
Brands that evolve, brands that are more persuasive
Brands have gone from being merely commercial instruments at the service of marketing and ...
16 july, 2011
Marca
Social Values of brands in the Web 2.0 era and the role of reputation
What does society expect from brands in this new century? What new expectations do stakeho ...
28 june, 2011
Marca
Southwest Airlines: The quality management and a good customer service focused on the employees
In a business where the key to success is based on passengers' turnover, Southwest has ...
activity
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activity
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