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Silvia Agulló: Ethical Coherence in Human Resources Management: a Key Factor to Build a Corporate Ethos

Published by Unai Admin

17/07/2025

Silvia Agulló: Ethical Coherence in Human Resources Management: a Key Factor to Build a Corporate Ethos

Document prepared by Corporate Excellence – Centre for Reputation Leadership summing up Silvia Agulló's thesis Ethical coherence in human resources management: a key factor to build a corporate ethos, Universidad Ramon Llull, Barcelona. Silvia Agulló is director for corporate responsibility at DKV Seguros. Her thesis analyzes the need of promoting ethical coherence "in" and "from" the management of human resources to promote, at the same time, the corporate ethos. She underscores that it is important to establish ethical coherence as a strategic priority for the long term and questions the division between ethics and economy.    

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Marta Carrió i Sala: Creating a New Multistakeholder Methodology for Measuring Corporate Reputation

Published by Unai Admin

17/07/2025

Marta Carrió i Sala: Creating a New Multistakeholder Methodology for Measuring Corporate Reputation

The concept of corporate image has had critical influence in the evolution of methodologies for measuring reputation. More than 40% of dimensions and attributes are directly linked to this concept, leading to an underestimation of the impact of corporate identity on the reputation. The doctoral thesis titled Creating a New Multistakeholder Methodology for Measuring Corporate Reputation analyses dimensions and attributes, or variables that constitute the main existing methodologies: Fortune AMAC, FortuneWMAC, Merco, Corporate Reputation Quotient (CRQ) and RepTrak, in an attempt to create a new methodology and determine the weight of both concepts – identity and image. The document has been prepared by Corporate Excellence-Centre for Reputation Leadership and is based on the thesis o...

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Cristina Álvarez Villanueva: Towards A New Model for Evaluation of Intangibles

Published by Unai Admin

17/07/2025

Cristina Álvarez Villanueva: Towards A New Model for Evaluation of Intangibles

Intangible assets are among the key factors of success for any company, both at present and in future. This thesis is based on the assumption that assets have to be taken into account in all instances of the decision-making process and draws on numerous efforts to evaluate them andf ind an accurate measurement tool. The thesis aims to list available references, which may be used to find all available information about evaluation of intangible assets. Finally, it is a reference material, which would enable companies to increase their awareness of intangible assets and to choose the most appropriate method for their. This is an in-depth research, which analyses and compares major methodologies of evaluating intangible assets and attempts to overcome the barriers resulting from lack of stand...

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Joan Cuenca: A quality analysis of relationships within the field of Public Relations

Published by Unai Admin

17/07/2025

Joan Cuenca: A quality analysis of relationships within the field of Public Relations

Application of a comprehensive auditing model in Public Relations to the municipal company 22@ of Barcelona City Council. In keeping with the adage “you can’t control what you can’t measure”, the hypothesis that informs this research is the need to measure the performance of Public Relations in order to justify their existence. Although it is true to say the fi eld of Public Relations has been studied and professionally pursued since 1987, the accumulated corpus of academic and professional experience has failed to show people how to rationalise or improve their performance in this matter. In response to this concern, the research conducted by Joan Cuenca posits a hypothetical model of comprehensive auditing in Public Relations based on an amalgamation of models a...

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Ricardo Leiva: Spain’s image in the world’s leading fi nancial press: Analysis of Spain’s presence in The Wall Street Journal and Financial Times

Published by Unai Admin

17/07/2025

Ricardo Leiva: Spain’s image in the world’s leading fi nancial press: Analysis of Spain’s presence in The Wall Street Journal and Financial Times

The image of Spain, as generated and disseminated through the world’s most infl uential business publications, has undergone a steady and profound decline in recent years. Such is the conclusion reached by the author of the PhD thesis La imagende España en la Prensa económica de referenciamundial” (Spain’s image in the world’s leading financial press), in which he analyses around 1,300 articles on Spain published in The Wall Street Journal and Financial Times in 2007, 2008, 2009 and 2010. By the end of 2007 Spain presented itself to the world as an attractive, dynamic andsolvent country, especially due to the dynamismof its business sector, but over the ensuing years the picture changed dramatically and, according to the author, it is now seen in an u...

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