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Joan Costa: amigo, genio y precursor

Published by Unai Admin

18/07/2025

Joan Costa: amigo, genio y precursor

Joan Costa: amigo, genio y precursor

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What makes a CCO Excellent?

Published by Unai Admin

18/07/2025

What makes a CCO Excellent?

What makes a CCO Excellent?

Medellin, Colombia, October 29, 2013. Corporate Excellence - Centre for Reputation Leadership presented the main findings of the study “What makes a CCO Excellent?” (El Chief Communications Officer del futuro in Spanish) at the 2ndInternational Conference on Reputation in Latino America that is being celebrated in Medellin. It is a research study carried out by Cees van Riel, Professor of Corporate Communication at the Rotterdam School of Management – Erasmus University along with Corporate Excellence - Centre for Reputation Leadership. The study was carried out between June 2011 and December 2012. In depth interviews and surveys were made to 117 Communication Directors of large enterprises in the United States, United Kingdom, Germany, France, Spain, Italy, Netherlands, Brazil, Mexico and Chile. The findings were presented internationally in January and they are now published in Spanish for Latin America and Spain. The Conference is becoming a reference event for every professional and professor in America interested in Corporate Reputation. The study shows that intangible assets management is more and more relevant for corporate strategies in large organizations. According to the results, 40% of Chief Communication Offices is part of the Steering Committees. CCO are becoming the managers of key intangible assets such as corporate reputation, brand, communication, and public affairs; they are becoming increasingly important among key stakeholders (not only for media) but also for customer, employees and shareholders relationships; they also play a role with organizational industries, politicians and social matters. In order to be able to play all these roles within the organization, future CCO should develop communication skills, as well as skills related to corporate brand and reputation, business skills, stakeholders integration, sales support and social awareness skills. The 2nd Edition of the Latin-American Conference, held by Goodwill Comunicaciones and Reputation Institute, brings to participants some of the latest knowledge on corporate reputation. This year as part of the Reputation Journey; it is also remarkable all the speeches on the analysis of corporate changes that organizations should do to fully integrate reputation in the strategy decision making process. Along with the Chief Communication Officer study, Corporate Excellence - Centre for Reputation Leadership has presented the Latin-American edition of its last book, “Corporate Reputation”, prologue by Charles Fombrun and Joan Costa. inShare


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Communications Director in Latin-America

Published by Unai Admin

18/07/2025

Communications Director in Latin-America

Madrid, May 6, 2013. Communications Directors are becoming a key figure within organizations and society in Latin-America, their rise and development has been very different from Spain and Europe though. Last week, Joan Costa, communications expert and guru, and member of the Advisory Board of Corporate Excellence – Centre for Reputation Leadership, was with us to explain how has evolved and rised the Communications Director role from the 80s in Spain and from the first years of the 21st century in Latin-America. According to the expert in communication, this role is at its peak in Latin-America. In 2001, it was funded the “Círculo de Dircoms de Argentina” (Director of Communications Argentinean Association) in Buenos Aires, it was funded following the Spanish model and several initiatives and programs have been carried out focusing on Communications Directors activities. Furthermore, in 2004 it was created the Latin-American Communications Director network, bringing together 15 Spanish and Portuguese Speakers countries on the role of Communications Director. This does not exist in Spain nor Europe. Moreover, since 2008 there is a Master Program for training future Communications Managers and Directors. Every Latin-American country but Venezuela and Brazil –although Brazil will join the network soon- is connected somehow to the Master Program that is led by Joan Costa in America. Joan Costa also talked about the needed skills for Communications Director. He stressed that Communications Directors have to become the internal strategic consultant for the C-Suite, he should be the reputation guard and a key figure when making decisions. Joan Costa also emphasized that public institutions and governments are very interested in topics related to Communications Director and how several successful cases have been based on the Dircom model.


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