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Interview 1 february, 2019

Brand

How to modernize an established brand to drive growth

The key to Wendy’s successful transformation? Staying true to the brand while using ...

Interview 16 april, 2019

Communication

Alberto Lopez-Valenzuela (Alva Group) talks about the Connecting Leader

Over the last twenty-five years, we have seen a dramatic shift in the balance of power fro ...

Interview 16 february, 2018

Reputation & Reputational Risks

Craig Carroll talks about corporate reputation

Interview with Craig Carroll where he explains the main insights of Corporate Reputation m ...

Interview 30 may, 2016

Communication

Roger Bolton (W. Page Society) talks about the role of the CCO

Interview with Roger Bolton (President, Arthur W. Page Society). He talks about the role o ...

Interview 4 september, 2012

Public Affairs

Sam Mountford (GlobeScan) talks about the «GlobeScan Radar»

Sam Mountford (Director of Global Insights, Globescan), explains us the main points of the ...

Interview 29 july, 2016

Metrics

David Haigh (Brand Finance) presents the Global Intangible Financial Tracker 2016

Interview with David Haigh (Founder & CEO, Brand Finance) where he talks about the main po ...

Interview 5 november, 2014

Brand

Nigel Hollis (Millward Brown) talks about Brand Management

Interview with Nigel Hollis, VP & Chief Global Analyst de Millward Brown and Corporate Exc ...

Interview 29 october, 2014

Reputation & Reputational Risks

Interview with Elena Koumentakis, Head of Reputation at Pirelli

Elena Koumentakis, Head of Reputation at Pirelli, explains us the Pirelli reputational ris ...

Interview 19 november, 2014

Brand

Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»

Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...

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