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Interview 1 february, 2019
Brand
How to modernize an established brand to drive growth
The key to Wendy’s successful transformation? Staying true to the brand while using ...
Interview 16 april, 2019
Communication
Alberto Lopez-Valenzuela (Alva Group) talks about the Connecting Leader
Over the last twenty-five years, we have seen a dramatic shift in the balance of power fro ...
Interview 8 february, 2018
Reputation & Reputational Risks
Cees van Riel presents the main points of the study Why people love art museums?
In this interview, Cees van Riel, professor of the Rotterdam School of Management, Erasmus ...
Interview 16 february, 2018
Reputation & Reputational Risks
Craig Carroll talks about corporate reputation
Interview with Craig Carroll where he explains the main insights of Corporate Reputation m ...
Interview 30 may, 2016
Communication
Roger Bolton (W. Page Society) talks about the role of the CCO
Interview with Roger Bolton (President, Arthur W. Page Society). He talks about the role o ...
Interview 8 august, 2014
Communication
Professor Schmitt researches, teaches, and advises corporations on creative strategy, bran ...
Interview 18 september, 2014
Communication
Paul A. Argenti, professor of Corporate Communication Tuck School of Business at Darmouth, ...
Entrevistas 13 september, 2012
Reputación & Riesgos Reputacionales
Benedikt Schermutzki (Munich Re) talks about innovativing reputational risk solutions
Benedikt Schermutzki, Head of New Risk Solutions Munich Re, talks about the significant de ...
Interview 4 september, 2012
Public Affairs
Sam Mountford (GlobeScan) talks about the «GlobeScan Radar»
Sam Mountford (Director of Global Insights, Globescan), explains us the main points of the ...
Interview 23 october, 2012
Communication
Robert Philips, President and CEO Edelman EMEA, explains us what is the most fundamental c ...
Video
21 september, 2012Nicolas Trad (Reputation Institute) talks us about reputation management
Reputation & Reputational RisksInterview 21 september, 2012
Reputation & Reputational Risks
Nicolas Trad (Reputation Institute) talks us about reputation management
Nicolas Trad, Executive Partner at Reputation Institute, explain to us about the main chal ...
Interview 19 september, 2014
Communication
Roger Bolton (Arthur W. Page Society) explains the new model of communication «Building Belief»
Roger Bolton (President, Arthur W. Page Society), explains the new model of communication: ...
Interview 29 july, 2016
Metrics
David Haigh (Brand Finance) presents the Global Intangible Financial Tracker 2016
Interview with David Haigh (Founder & CEO, Brand Finance) where he talks about the main po ...
Interview 23 november, 2015
Reputation & Reputational Risks
Craig Carrol, Corporate Excellence Advisory Board Member and New York University Professor ...
Interview 5 november, 2014
Brand
Nigel Hollis (Millward Brown) talks about Brand Management
Interview with Nigel Hollis, VP & Chief Global Analyst de Millward Brown and Corporate Exc ...
Entrevistas 15 october, 2014
Comunicación
Paul A. Argenti, professor of Corporate Communication Tuck School of Business at Darmouth ...
Interview 29 october, 2014
Reputation & Reputational Risks
Interview with Elena Koumentakis, Head of Reputation at Pirelli
Elena Koumentakis, Head of Reputation at Pirelli, explains us the Pirelli reputational ris ...
Video
19 november, 2014Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»
BrandInterview 19 november, 2014
Brand
Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»
Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...
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