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24 december, 2011

Europe’s new CSR strategy

Sostenibilidad

24 december, 2011

Sostenibilidad

Europe’s new CSR strategy

The European Commission has published a new communication for the promotion of Corporate S ...

16 august, 2011

Marca

De dónde vienen los valores de las marcas?

El estudio de la marca viene dado por el lenguaje que es utilizado por las personas en su ...

1 may, 2011

Reputación & Riesgos Reputacionales

Corporate reputation in the company agenda

Despite the debate that still exists in the conceptual sphere and the difficulty to quanti ...

24 february, 2011

Sostenibilidad

Patagonia: Integrating CSR into business model creation and strategic management

What makes a firm that sells sportswear and outdoor gear so successful in its environmenta ...

24 february, 2011

Sostenibilidad

Cases. Zara: Managing chain of value and driving CSR with consumers

The fast fashion Spanish company Zara and its Inditex Group has become a milestone after r ...

24 february, 2011

Asuntos Públicos

La Fageda: A responsible, committed style of leadership

What do leadership and personal responsibility have in common? And what do groundbreaking ...

16 september, 2010

Sostenibilidad

El auge de los principios de inversión socialmente responsable

A finales de 2009, el volumen de activos gestionados bajo el paraguas de los Principios de ...

16 june, 2010

Sostenibilidad

La transparencia como elemento clave para generar confianza

La transparencia es uno de los ingredientes que mejor contribuyen a generar confianza en l ...

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