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Jorge Cachinero, parte del Consejo Asesor de Corporate Excellence nombrado miembro del Consejo Científico del Real Instituto Elcano

Published by Unai Admin

18/07/2025

Jorge Cachinero, parte del Consejo Asesor de Corporate Excellence nombrado miembro del Consejo Científico del Real Instituto Elcano



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Geoestratregia, geopolítica, gestión de asuntos públicos y relaciones empresa-gobierno principales temas del tercer módulo del Global CCO Program

Published by Unai Admin

18/07/2025

Geoestratregia, geopolítica, gestión de asuntos públicos y relaciones empresa-gobierno principales temas del tercer módulo del Global CCO Program



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Spain continues to be one of the countries with the best reputation among G8 consumers

Published by Unai Admin

18/07/2025

Spain continues to be one of the countries with the best reputation among G8 consumers

Spain continues to be one of the countries with the best reputation among G8 consumers

Corporate Excellence – Centre for Reputation Leadership, together with the Real Instituto Elcano and Reputation Institute, has presented a preview of the results of the 2012 Country RepTrakTM. The study, conducted at the beginning of the year, places Spain in fifth position when compared to G8 nations (with 63.4 points out of a possible 100), behind only Canada, Germany, Japan and the United Kingdom. For consumers in G8 nations (Germany, Canada, the USA, France, Italy, Japan, the United Kingdom and Russia), our country stands in 16th position overall out of the 50 countries surveyed in the study. The study is one of the first projects undertaken by the Spanish brand observatory (Observatorio de la Marca España) of the Real Instituto Elcano, and its full version will be published by Corporate Excellence - Centre for Reputation Leadership over the coming weeks. The study measures people’s Trust, Admiration, Respect and Affinity for the countries analysed (polling 36,000 consumers in G8 countries), as well as their rating of a total of 16 attributes grouped into three main dimensions (Advanced Economy, Appealing Environment and Effective Government). Compared to the 2011 results, our country’s position remains unchanged in terms of position (16th) and with an almost identical score (63.4), with a minimal drop of 0.4 points, which is insignificant in terms of the study’s statistical effects. Spain’s reputation is slightly higher than France (17th with 61.2 points) and behind the United Kingdom and Ireland (14th and 15th, respectively, with both countries scoring around 65.7 points). The results confirm the soundness of Spain’s reputation among G8 consumers. For the Spanish study’s authors, Fernando Prado, Javier Noya and Ángel Alloza “there is no doubt that Spain’s reputation is acting as a protective shield against a climate of uncertainty, and this very reputation is granting our country a cushion of credibility even at times of such concern as the present”. According to the authors, “we live in a Reputation Economy, an environment in which consumers’ decisions are increasingly based on intangible values, on the perception they have of both companies and countries. This good or bad reputation is ultimately what conditions a favourable disposition towards a country, through either the purchase of its products, visiting it or investing there. Such attitudes have a direct impact on a country’s economy, either through the arrival of new tourists, with the ensuing increase in revenue, or in the form of better terms of financing on international money markets”. See the full press release on the study and the presentation of its results.


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Spain has a great opportunity to promote management of intangibles

Published by Unai Admin

18/07/2025

Spain has a great opportunity to promote management of intangibles

Spain has a great opportunity to promote management of intangibles

“Reputation and brand are key to differentiate our products and services, and to lay the foundation for a new model of competitive advantage which generates sustained value”, says Ángel Alloza, CEO of Corporate Excellence – Centre for Reputation Leadership. Reputation is key for recovering the trust and creating value for companies, institutions as well as the whole country, its regions and cities. For Alloza, “reputation is not a black box. It consists of 7 dimensions that need to be carefully managed: products and services; transparency, good corporate governance and ethics; social responsibility and sustainability; the quality of products and services; innovation; workplace; and financial results”. The CEO of Corporate Excellence goes on to explain that reputation, when understood like this, “generates value and competitive advantage, draws customers, talent, investments and leads to alliances with the best economic, political and social actors”. Alloza stresses the role of the brand as a strategic asset, which comes into play during international expansion of Spanish companies. Members of Corporate Excellence strongly believe that “a good reputation of companies and public institutions eventually leads to reinforcement of Spain’s reputation in general”. These statements were made during the panel titled Representation of Business Interests and Management of Public Affairs, held today at the University Pontificia de Comillas jointly with Mas Consulting. Management of public affairs is one of the activities covered by Corporate Excellence. The organisation is convinced that today more than ever it is important for companies of the public sector to be aware of the benefits achieved through cooperation between public and private institutions. Corporate Excellence signed a cooperation agreement with the University Pontificia de Comillas, Aula de Liderazgo project and Mas Consulting to institute a Postgraduate Course on Management of Public Affairs.


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WORKSHOP: TRANSFORMANDO RIESGOS ESTRATÉGICOS ASG+T EN RESILIENCIA Y VALOR EMPRESARIAL

Published by Unai Admin

18/07/2025




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Congreso «Building Museum Reputation»

Published by Unai Admin

18/07/2025

Congreso «Building Museum Reputation»

The Museo Nacional del Prado, the University of Navarra and Corporate Excellence - Center for Reputation Leadership organize the "Building Museum Reputation" Congress that will take place at the Museum of the University of Navarra from September 18 to 20, 2019. In recent times, the management of reputation and intangible assets has become a key issue for the creation of value and the strategic direction of museums. For the first time, from an academic and professional perspective, a congress will be held to reflect on external and internal factors that influence the reputation of museum institutions. RECIPIENTS: The congress is aimed at expert managers in reputation, museum managers and sponsorship professionals, who will discuss the creation of museum value and the strategic alliance with sponsors and institutions. SPEAKERS: Miguel Falomir, director of the National Prado Museum Mikhail Piotrovskiy, General Director The State Hermitage Museum Axel Rüger, director of the Van Gogh Museum Richard Lambert, director of the British Museum Prof. Cees Van Riel, museum reputation expert Gilles Lipovetsky, philosopher and writer, about trends in art, museums and current culture. Ángel Alloza CEO Corporate Excellence Center of Reputation Leadership







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El impacto de la inteligencia artificial en la gestión de la reputación [Revive Reputation Week]

Published by Unai Admin

17/07/2025





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Introduction to Corporate Reputation Management

Published by Unai Admin

18/07/2025

Introduction to Corporate Reputation Management

Introduction to Corporate Reputation Management

--- This course is conducted in Spanish ---

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LATAM - Approaching the Future 2021: Tendencias en reputación y gestión de intangibles

Published by Unai Admin

18/07/2025









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