14 april, 2016

Online Comments Report 2016

5th issue of the Online Comments Report, developed by Corporate Excellence and LLORENTE & ...

28 may, 2012

The role of the Chief Communications Officer (CCO) in managing intangibles

The lack of a single officer who can take charge of managing the main intangible assets of ...

2 march, 2014

Awareness and Recognition, Analysis Variables for the Online Environment

Comments made online clearly have an impact on the reputation of brands. Opinions given in ...

25 march, 2020

COVID-19 | MEDIA OVERVIEW

Calls for increased U.S. federal action, coverage of the historic $2 trillion economic sti ...

24 march, 2015

Brand Journalism: a Value-generating Technique

The processes of brand creation, development and positioning have changed a lot due to the ...

27 april, 2016

Digital Engagement: Shell case study

Presentation by Björn Edlund, Arthur W. Page Society vice-president, one of the main ...

28 may, 2012

Correos: Reinventing the postal system: how to build the online positioning of a paper company

How can you develop and strengthen, in a short space of time, the digital positioning of a ...

1 july, 2012

Chief Communications Officer in the new ‘reputation economy’

Today's environment requires the company's consistent and rigurous management of its corpo ...

26 march, 2015

Paradigm Shift: From Total Communication Control to a Dynamic, Open and Interactive Conversation With Stakeholders

Communication is undergoing drastic changes, and professionals have to adapt to them. In v ...

24 february, 2013

Internal communication: a tool for building trust and transparency in organizations

Companies and institutions want to gain external credibility, but this is not possible wit ...