28 may, 2015

Building Shared Beliefs: the Role of Communications Director in Corporate Communication of the Future

The communication function should strengthen its role in organizations by undertaking more ...

7 september, 2021

Global PR & Communication Model: Application and applicability in Italy

The aim of this thesis is to study the application and applicability in Italy of the Globa ...

4 april, 2016

Online Comments Report 2016 (Executive Summary)

5th issue of the Online Comments Report, developed by Corporate Excellence and LLORENTE & ...

22 march, 2015

Best examples of reputation management: international experience

Creation of new corporate brands, integration of media analysis into the reputation manage ...

24 august, 2012

Winning over stakeholder support, a key element in the internationalisation of reputation

The strength of a company starts from within. Its employees must be the first to understan ...

29 july, 2015

A New Corporate Communication: Influence, Character and Purpose

Traditional communication is giving way to innovative approaches and tools that are shapin ...

30 january, 2013

How to become a four-star CCO

Conference by Cees Van Riel, Professor of Corporate Communication, Rotterdam School of Man ...

23 november, 2015

Transformations in the purchase funnel: How the marketing and communication strategy affects the launch of a product or service (Acceso & Corporate Excellence, 2015)

The Internet and other new technologies have given a voice to consumers. In the current pu ...

24 november, 2012

Innovations in communication: need for new ideas to engage the entire society

Doing things differently is as important today as making things that are different from th ...

7 december, 2015

Building a Unique Reality: The Power of Language

Language builds up our reality, establishes how we relate to others and influences our pla ...