24 september, 2012

The CEO’s role in reputation building and in recovery after a crisis situation

Ranging from an unplanned departure or succession, through the setting of a companies visi ...

5 october, 2011

How to rebuild the Spain´s reputation using Spanish company brands abroad

Can Spain use the strength of the brands owned by its successfully internationalized compa ...

28 october, 2012

International brand positioning: improving use, protection and the performance of intangibles

At times of crisis many companies choose to invest in branding rather than in their capaci ...

11 july, 2015

Building Bridges Between the Society and Companies is Key to Recovering Trust and Leadership

The current context of social, technological and environmental changes presents great oppo ...

1 may, 2011

Corporate reputation in the company agenda

Despite the debate that still exists in the conceptual sphere and the difficulty to quanti ...

16 september, 2011

Relevant information for reputation: alerts maps and stakeholders

Reputational intelligence makes its own space within reputation management. The informatio ...

29 may, 2015

Aligning Corporate Strategy With Risks in Order to Avoid a Crisis

As a result of current instability in the business world, organizations should be able to ...

16 september, 2011

A system of risk control and monitoring to protect corporate reputation

Traditionally we have put weight on the proactive management of a company's reputation, in ...

20 march, 2015

Best practices and future challenges in Corporate Reputation management

Most of the efforts aimed at improving corporate reputation today are focused on the impac ...

24 december, 2011

Identifying and prioritizing stakeholders correctly, the key to good crisis management

Stakeholders management has, since the 80’s, been the paradigm that has transformed ...