20 november, 2014

The New Ethics of Corporate Communication: Honesty, Transparency and Cooperation are Key

Loss of trust in institutions and business as well as their leaders is a fact of the new r ...

19 october, 2014

CCO and Its New Role in Organizations: Improve Reputation and Ensure Sustainability

Companies are no longer isolated from the outer world. They depend on the social context a ...

24 february, 2013

Storytelling or The Art to Tell Brand Stories

We live in a new attention economy, where time, as never before, is gold and information s ...

29 may, 2015

Top Managers’ Engagement as the Key Factor of Corporate Brand’s Success

Are top managers aware of the importance of corporate branding? Who is responsible for man ...

4 march, 2015

External Experience: Building Brand Day by Day with Customers

Fun, passion, sophistication, design, dream, humour, surprise, freshness, simplicity, curi ...

29 july, 2015

Ethical leadership: solidarity, respect and dialogue are essential values to promote social change

The clash between economical and social elements caused by the big global economic crisis ...

4 march, 2015

Digital Experience: Building Brand from the Real World To Virtual Reality

Brands draw not only on meanings and values, but also on the five senses and associated ph ...

20 november, 2014

Internal Experience: Building Brands from the Employees

Apart from pride and the feeling of membership, the factor that best describes internal ex ...

29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

29 july, 2012

The relation between perception and reality: evaluating reputation in offline and online media

Traditional and digital media present an ongoing challenge to companies, given that they c ...