28 june, 2011
Alineamiento y cultura corporativa
Southwest Airlines: The quality management and a good customer service focused on the employees
In a business where the key to success is based on passengers' turnover, Southwest has ...
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82
results
12 march, 2020
Marca
What does your brand stand for? Why purpose is key to competitive agility
In an era of radical visibility, technology and media have given individuals the power to ...
29 may, 2015
Marca
Top Managers’ Engagement as the Key Factor of Corporate Brand’s Success
Are top managers aware of the importance of corporate branding? Who is responsible for man ...
8 january, 2014
Marca
Brands that make people’s lives more meaningful achieve greater differentiation and better results
Why do consumers pay more for some products than others? Why talented professionals prefer ...
4 march, 2015
Marca
External Experience: Building Brand Day by Day with Customers
Fun, passion, sophistication, design, dream, humour, surprise, freshness, simplicity, curi ...
24 february, 2014
Alineamiento y cultura corporativa
The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence
What determines the success of corporate strategy? What are key success factors from the v ...
4 march, 2015
Marca
Digital Experience: Building Brand from the Real World To Virtual Reality
Brands draw not only on meanings and values, but also on the five senses and associated ph ...
8 january, 2012
Alineamiento y cultura corporativa
Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture
A corporate brand is used not only to ensure the application of business strategy but also ...
20 november, 2014
Alineamiento y cultura corporativa
Internal Experience: Building Brands from the Employees
Apart from pride and the feeling of membership, the factor that best describes internal ex ...
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