12 november, 2014

«How Smart Brands Make More Money», by Nigel Hollis

Nigel Hollis is Executive Vice President and Chief Global Analyst at Kantar Millward Brown ...

19 november, 2014

Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»

Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...

5 november, 2014

Nigel Hollis (Millward Brown) talks about Brand Management

Interview with Nigel Hollis, VP & Chief Global Analyst de Millward Brown and Corporate Exc ...

10 october, 2012

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence (Cees van Riel)

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Pro ...

3 september, 2013

Terry Tyrrell (Brand Union) explain to us the key points of a Corporative Brand

Terry Tyrrell, Co-Founder The Brand Union, explain to us the key points of a Corporative B ...

25 november, 2021

Corporate Brand: business vision and future challenges

Dialogue table on Corporate Brand held within the framework of the 2021 Annual Conference ...

26 march, 2016

Retail Banking 2020. Evolution or Revolution?

To produce this paper, the authors integrated insights from PwC teams worldwide. They surv ...

8 january, 2014

Co-creation builds stronger bonds between brands and stakeholders by talking and collaborating with them

Nowadays, brands are managed and defined by people much more than by organizations themsel ...

1 april, 2015

Corporate branding as a strategic platform to generate trust and establish co-creation processes: Repsol and Cosentino

In a very short period, brands have evolved beyond being product and customer centred to d ...

16 july, 2011

Social Values of brands in the Web 2.0 era and the role of reputation

What does society expect from brands in this new century? What new expectations do stakeho ...