16 september, 2011

Insights&Trends. Valuing and managing risks, a base to ensure a healthy reputation.

If you want to maintain good health, it is good to have a medical check up. If you want to ...

19 may, 2020

Approaching the Future 2020 Executive Summary

This document synthesizes the key ideas of the report Approaching The Future 2020 on trend ...

24 october, 2011

Four business strategies for protecting corporate reputation

Stakeholders increasingly expect companies to deliver greater transparency.Those organizat ...

1 september, 2011

The Chief Reputation Officer

Article elaborated from chapter 5 of the doctoral thesis The Chief Reputation Officer (CRO ...

1 january, 2012

Corporate reputation, an increasingly important factor in making a purchasing decision

Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...

26 may, 2022

Executive Summary. Approaching the Future 2022

This document summarizes the key ideas of the report Approaching The Future 2022. Trends i ...

8 january, 2011

Ricardo Leiva: Spain’s image in the world’s leading fi nancial press: Analysis of Spain’s presence in The Wall Street Journal and Financial Times

The image of Spain, as generated and disseminated through the world’s most infl uent ...

24 december, 2011

Avoiding unnecessary risks in order to strengthen and improve reputation: the reputation scorecard

A risk is produced as a consequence of a deception, a disappointment in expectations or a ...

1 december, 2017

Beyond social responsibility: connecting with society

Company leaders are the ones who can integrate the porpose on the business, it is all abpu ...

28 september, 2012

El impacto de la reputación en la satisfacción del cliente

Documento de Buenas Prácticas elaborado por el Foro de Reputación Corporativ ...