8 january, 2011

Joan Cuenca: A quality analysis of relationships within the field of Public Relations

Application of a comprehensive auditing model in Public Relations to the municipal company ...

26 march, 2016

Retail Banking 2020. Evolution or Revolution?

To produce this paper, the authors integrated insights from PwC teams worldwide. They surv ...

11 march, 2022

Top 15 Trends Worldwide: A Global Perspective

Corporate Excellence – Centre for Reputation Leadership, together with CANVAS Estrat ...

20 august, 2014

Global trends on business and society

PowerPoint sobre “Global trends in business and society (Tendencias globales del neg ...

8 january, 2014

Co-creation builds stronger bonds between brands and stakeholders by talking and collaborating with them

Nowadays, brands are managed and defined by people much more than by organizations themsel ...

24 december, 2011

The functions and location of CSR in the company’s organization chart

Should there be a specifi c function dedicated to managing Corporate Responsibility or is ...

1 april, 2015

Corporate branding as a strategic platform to generate trust and establish co-creation processes: Repsol and Cosentino

In a very short period, brands have evolved beyond being product and customer centred to d ...

11 may, 2016

Business through a new lens

Business has an integral role in creating a thriving society in a thriving environment. Em ...

24 february, 2014

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence

What determines the success of corporate strategy? What are key success factors from the v ...

20 august, 2014

Building brands together

PowerPoint sobre “Estrategias de co-creación”. Conferencia de Oriol Igl ...