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Corporate Excellence, new member of the Global Alliance board

Published by Unai Admin

18/07/2025

The Global Alliance for Public Relations and Communication Management's 17th Annual General Meeting was held on Saturday 6 April in São Paulo, Brazil. The Chairman José Manuel Velasco presented and hosted the selection of the members that will form the board of the association the next two years. The incoming board includes leading professionals, academics and industry association leaders as Ángel Alloza Losana, CEO of Corporate Excellence - Centre for Reputation Leadership. Below the complete list of the selected members for the board 2019-21: Main Board Members President: Justin Green, PRII - Public Relations Institute of Ireland Inmediate Past- President: José Manuel Velasco, Dircom - Communication Direct...

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Global Intangible Value Exceeds US$50 Trillion for the First Time

Published by Unai Admin

18/07/2025

Global intangible value has surpassed US$50 trillion for the first time in history, reaching US$57.3 trillion at the beginning of the current financial year, according to the latest Brand Finance Global Intangible Finance Tracker (GIFT™). This constitutes 52% of the overall enterprise value of all publicly traded companies worldwide, which now amounts to an equally record-breaking US$109.3 trillion, exceeding the US$100 trillion mark also for the first time. Worryingly, however, 76% of the world’s intangible value – US$43.7 trillion – remains unaccounted for on balance sheets. At US$35.0 trillion last year, undisclosed intangible value has grown by a whopping 25% year on year – five times faster than the value of disclosed intangible assets (up 5%) – an...

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Más empresas deberían usar métricas avanzadas para analizar el valor de sus acciones

Published by Unai Admin

18/07/2025

Madrid, 19 de abril de 2018. En una economía cada vez más digitalizada, crece la importancia estratégica de intangibles como la marca, la reputación o la comunicación, que llegan a representar en torno al 50 % del valor total de una organización (por término medio, agregando todos los sectores de actividad y todos los países), y alcanzan el 80 % en ámbitos como los gigantes de Internet.En ese entorno, contar con métricas que definan el alcance de la actividad de comunicación resulta cada vez más relevante para empresas e instituciones, como se ha puesto de manifiesto en el encuentro «Making Measurement Matter! La importancia de la medición en las áreas de comunicación corpora...

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Ethics, Reputation and Public Relations go hand in hand

Published by Unai Admin

18/07/2025

Ethics, Reputation and Public Relations go hand in hand

Madrid, February 6th. Fake news and an inappropriate use of automated communications erode trust and reputations in our institutions. The current crisis in trust is diminishing the ability for organisations, institutions and governments to operate effectively in society. To counteract this and take a leading position on the global practice of public relations, several professional associations met in Madrid to explore possible enhancements to their codes of ethics that guide hundreds of thousands of professionals around the world. Participants in this global discussion on codes of ethics agreed to explore ways to enhance and elevate public relations´ reputation as the guardian of trust through the enhancement of codes of ethics and an agreement on an overarching set of principles ...

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Corporate Excellence presents the last book of its library: The Reputation Risk Handbook

Published by Unai Admin

18/07/2025

Madrid, November 7. Last Thursday, at the IE Business School, Corporate Excellence presented the last book of its library,The Reputation Risk Handbook, the Spanish adaptation of the work of Andrea Bonime-Blanc, one of the greatest international models in strategic risk management and corporate governance. This is the fourth title of the Corporate Excellence Library and the first of its imprint, now that the foundation just made a debut as independent publisher. The Corporate Excellence Library collects the most relevant works about integrated asset management and key intangible resources, like reputation, brand, communication, sustainability and public affairs. Up to now, Corporate Excellence has published three reference works in their fields of knowledge: The Alignment Fa...

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Innovation in Metrics: proving the contribution of intangible assets to value generation

Published by Unai Admin

18/07/2025

Madrid, 27th September 2016. The importance of intangibles as a tool for management and creation of value in organisations is evident. This is the main conclusion of the II Meeting about Innovation in Metrics of Intangible Assets(Jornada de Innovación en Métricas de Intangibles) that Corporate Excellence held in Madrid on the occasion of the Metrics Month organised by AMEC, a European association considered a benchmark for the measurement of intangible assets. As expressed by Jaume Giró, President of Corporate Excellence and Managing Director of Fundación Bancaria "La Caixa": "Corporate Excellence echoed the global call for the Metrics Month, and organised, together with some of its strategic allies and member companies, ...

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How can we get staff to commit to corporate reputation?

Published by Unai Admin

18/07/2025

How can we get staff to commit to corporate reputation?

Corporate Excellence and Alcor create a new management model: Staff commitment over corporate reputation Until now, we have always measured what do employees think of their company’s reputation. However, under the conviction that employees are not just another stakeholder, but the ones who make or break the company’s reputation through the brand experience they provide to customers and citizens, we have gone the extra mile. We wanted to know not just employees’ opinions but how can we activate their commitment to promote reputation. This has been the base upon which we have built our new management model, along with our partners Alcor, a company specialised in HR and internal communication, and a strategic ally for Corporate Excellence in this field. A new management mo...

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Annual Meeting 2015: Corporate Excellence member companies are moving towards excellence in management of intangibles assets

Published by Unai Admin

18/07/2025

Ibercaja and Coca-Cola announce their incorporation to Corporate Excellence. With these new members, the Foundation now has 19 companies committed to the management of their intangible assets One more year, Corporate Excellence has held its annual meeting for all the companies that form part of the Foundation to share the progress made in the management of intangible areas over the course of 2015 with the professionals of the reputation, communication, public affairs, metrics and brand areas in those companies. It has also been presented the annual report of activities and projects and the main initiatives to address in 2016. In general, the balance has been very positive for 2015. During this period, Corporate Excellence has deployed30 activitiesincluding workshops, technical meetings, ...

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More than 60 partners shape the Corporate Excellence network

Published by Unai Admin

18/07/2025

Corporate Excellence bases its way forward on one of its biggest treasures: sharing and learning through the collaboration between public and private sector and also between companies, and thanks to the partnership with academic institutions Madrid, July 28, 2015. The companies belonging to this think thank are all willing to lead by excellence; they have understood that 80 per cent of their total value, on which their success and future depends, lies in its intangible assets and resources. Corporate Excellence bases its journey on sharing and learning from each other thanks to the collaboration between public and private sector and also between companies, as well as to partnerships with academic institutions. It is such a unique and exceptional opportunity to be able to learn from t...

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Experts agree: CCOs will play a key role in the future of organizations

Published by Unai Admin

18/07/2025

Experts agree: CCOs will play a key role in the future of organizations

Madrid, 6th July 2015. Last week, Corporate Excellence celebrated the third edition of our flagship course, The Global CCO, a unique program within its category, specifically designed to strengthen the skills and knowledge of the future managers of intangible assets. The students, all of whom hold top positions in their companies, have successfully finished the first module of the course. During the week, it was examined the challenges to be faced and the opportunities available as managers of intangible assets, an essential figure in the decision making process. It also introduced the new communication model, analysed some convenient listening mechanisms and to be used to identify important global issues and consequently design appropriate solutions on the basis of a public-private ...

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Findings and Conclusions from the Online Comments Report 2015

Published by Unai Admin

18/07/2025

The Online Comments Report is an analysis model that evaluates comments made voluntarily on the Internet by the stakeholders as well as their impact by the dimensions that constitute corporate reputation. According to the researchers, the online Comments Report has become a "management tool". On its 4th year, the Online Comments Report consolidated itself as a worldwide standard for reputation management on the Internet.  The report contains a map of stakeholders that actively use the Internet and the networks that should be taken into account when developing a strategy of positioning on the Internet. For the 4th issue of Online Comments Report, analysis of 47,903 URLs, 24,692 mentions, 68 corporate brands and 15 industries and the real–time network Twitter, the socia...

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Strategic Communication and Its Contribution to Reputation Follow live video streaming of the masterclass by Paul A. Argenti

Published by Unai Admin

18/07/2025

Madrid, 16 October, 2014. Today we are holding a presentation of the newly published title in the Corporate Excellence Series, Comunicación estratégica y su contribución a la reputación (Strategic Communication and Its Contribution to Reputation). This is the Spanish version of Corporate Communication, a comprehensive manual by Paul A. Argenti.Corporate Excellence Series also includes  Alinear para ganar (The Alignment Factor) by Cees van Riel and Reputación Corporativa (Corporate Reputation) by Carreras, Alloza and Carreras.   Today, at 7 p.m. we will start a live broadcast of the masterclass delivered by the book’s author, a renowned expert in corporate communication.  Paul A....

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Relevance of Communication for Corporate Reputation

Published by Unai Admin

18/07/2025

Madrid, 29 September, 2014.The World Public Relations Forum, a major event in the field of communication and public relations was held in Madrid on September 21 – 23, and allowed its participants to share important ideas related to the management of intangible assets. The first working day of the Forum brought together top academics representing universities from all around the world. They presented some recent and relevant trends in academic research: focus on shared values, sincerity of corporate narrative, true and effective leadership of professionals, common standards, professional ethical codes, best practices, contextual variables are just a few of the subjects referred to in the scholars’ papers and presentations. Speakers emphasized the opportuniti...

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Corporate Excellence and the Arthur W. Page Society allied to promote the New Communication Model

Published by Unai Admin

18/07/2025

Madrid, May 14, 2014. Today it was hold at Corporate Excellence headquarters a meeting with the Advisory Board: Roger Bolton. Mr Bolton is a member the President of the Arthur W. Page Society, one of the largest international associations of communications and public relations directors, which brings together major North American companies, all of them included in Fortune 500. In his capacity as a member of the Advisory Council, Roger shared with the event’s participants some interesting ideas about the Association and the way that North American organizations develop. The mission of Arthur W. Page Society is to strengthen the leadership of Chief Communications Officers (CCOs), providing a dynamic learning environment based on the highest professional standards that lead t...

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Macarena Estévez, Enrique Carreras, Juan Benavides and Roger Bolton join the Advisory Board

Published by Unai Admin

18/07/2025

Madrid, May 7, 2014. Helping companies around the world to achieve excellence in the management of intangible assets, this is the dream of Corporate Excellence.  Corporate Excellence - Centre for Reputation Leaderhiso is a unique organization, aiming to generate applied knowledge by six activity areas: Reputation, Brand, Communication, Public Affairs, Metrics and Education. The foundation draws on the coopetition model, which brings together direct competitors to share experience and make progress together. It is a business initiative, but its success is the fruit of alliance with partners, who represent both academic and professional domains. The working method based on cooperation and alliances allowed us to develop a unique experience, invaluable for generating know...

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Innovations in Communication: Building Beliefs

Published by Unai Admin

18/07/2025

Innovations in Communication: Building Beliefs

Madrid, April 9, 2014. Building Beliefs Project and the inter-University platform, launched by Corporate Excellence jointly with the Forum for Research in Communication, was presented yesterday within the framework of the Conference on Innovations in Communication.  The project draws on the theoretical framework titled Building Belief, which was translated into Spanish as Compartir Creencias (Shared Beliefs), developed by Arthur W. Page Society in 2012. The project unites more than 60 scholars who will fill the model with content both on the theoretical and practical levels by applying its findings to business practice. Corporate Excellence cooperates with Arthur W. Page Society, one of the largest associations of communications dire...

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Corporate Excellence and Dircom hold the First Conference on Innovation in Metrics

Published by Unai Admin

18/07/2025

Madrid, March 10th, 2014. The importance of intangible assets as a management and value creation tool is clear. One of Corporate Excellence’s key objectives is to demonstrate the economic impact of intangible assets and resources. The truth is that the new reputation-driven economic system needs reliable and rigorous long-term indicators such as brand, reputation, employees’ commitment and customer satisfaction. These indicators help companies to engage their stakeholders and develop long-term strategies. This was the starting point of the 1st Conference on Innovation in Metrics held last week in Madrid by Corporate Excellence jointly with one of its key allies, Dircom Spain.  José Manuel Velasco, Dircom’s Preside...

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