5 may, 2023

Relentlessly Relevant Brands

Relentlessly Relevant Brands Prophet, a consultancy specialized in strategy, transformat ...

1 february, 2023

The new world disorder: how to navigate the polycrisis

The new world disorder: how to navigate the polycrisis Global Trends 2023, the global stu ...

15 november, 2021

The Global PR & Communication Model (Italian)

Ci troviamo in un nuovo ciclo economico e sociale, che potremmo chiamare l’"eco ...

12 march, 2020

The convergence of brand purpose and data ethics

The last decade has seen mounting consumer demand for brands to deliver greater transparen ...

12 march, 2020

What does your brand stand for? Why purpose is key to competitive agility

In an era of radical visibility, technology and media have given individuals the power to ...

10 february, 2020

From Governance to Purpose to the Fundamental Reshaping of Finance

Since 2012, Larry Fink, Chairman and CEO of BlackRock – the world’s largest fu ...

1 october, 2019

Winning in the era of brand experience

The importance of brands providing their customers with memorable and engaging experiences ...

1 february, 2019

How to modernize an established brand to drive growth

The key to Wendy’s successful transformation? Staying true to the brand while using ...

10 april, 2017

What makes a CEO 'exceptional'?

We assessed the early moves of CEOs with outstanding track records; some valuable lessons ...

1 february, 2017

2017 Banking & Securities outlook

Initial market reactions to the unexpected election outcome in the United States have indi ...

10 november, 2016

The most relevant brands in the United States

At Prophet, we believe that the strongest brands are the ones that are relentlessly releva ...

25 october, 2016

Anatomy of Growth

Growth is human, it’s natural, and it’s as vital to businesses as it is to peo ...

2 september, 2016

CEO Decision-Making for Sustainability

CEOs play a crucial role in fostering an environment that supports embedding sustainabilit ...

11 may, 2016

Business through a new lens

Business has an integral role in creating a thriving society in a thriving environment. Em ...

26 march, 2016

Retail Banking 2020. Evolution or Revolution?

To produce this paper, the authors integrated insights from PwC teams worldwide. They surv ...

13 june, 2014

A Hierarchy of Company Statements

Communication Challenges For Leaders • Lack of appreciation for the importance of ar ...

25 april, 2013

The CEO's role in leading transformation

In today's business environment, companies cannot settle for incremental improvement, ...