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Published by Unai Admin

18/07/2025

Corporate Reputation, the new book of the Corporate Excellence Library, Presented in Madrid

Madrid, September 20, 2013. Yesterday, it was presented the last book of the series that was created a year ago by Corporate Excellence – Centre for Reputation Leadership and LID Editorial. The title of the manual Corporate Reputation is a comprehensive psychosocial analysis of corporate reputation, an overview of the concept’s historical development, and a contribution to solidifying the concept’s scientific character thanks to suggested measurement tools and management models. This text is a comprehensive overview of all research and scientific contributions made in reputation studies so far, analysed from three perspectives: financial, psychological and sociological, mirroring its three authors’ respective areas of interest: Ángel Alloza (psychologist), Enrique Carreras(sociologist) and Ana Carreras (economist). The presentation featured participation of all three authors of the book as well as Corporate Excellence’s Chairman José Luis González-Besada, the Director of LID Editorial Jeanne Bracken, and Antonio López, author of the foreword to the book and one of Spain’s top experts on corporate reputation. Many other professionals working in the area of intangibles management in large Spanish and international companies attended the event, including Begoña Elices from Repsol and Ignacio Moliner from BBVA. The discussion, moderated by Carlos Salas, was a great opportunity for all participants to share their ideas or make a comment to the three authors. Corporate Reputation is available in Spanish and English. It can be bought online at www.lideditorial.com LID Editorial, and at any large bookstore. The first chapter of the book can be downloaded for free. Corporate Excellence Library was created two years ago with the purpose to help companies and professionals to create strong brands enjoying a strong reputation, abling them to compete in the global markets.


Published by Unai Admin

18/07/2025

The Global CCO Program Second Edition

Madrid, May 23 2013. The Global CCO program will take place for its second time at some of the best universities and business school in Europe and United States: ESADE, Columbia University and Georgetown University. The Global CCO program is an executive senior program aimed at communication professionals. It has been designed by ESADE Business School and Corporate Excellence – Centre for Reputation Leadership, and it is focused on the most important topics when impoving knowledge and skills of current and future Chief Communications Officers (Global CCO). The Global CCO Program is presented as an update of the traditional management of Communication Director by integrating relevant issues like public agendas, intangible assets management or leading skills in organizations. This year, there will be three main venues for the program. The first module, in November, will take place at ESADE, Madrid (Spain). At the business school, participants will learn on the skills and dimensions of excellent Chief Communications Officers; CCO’s roles are getting increasingly important in organizations, they will also learn how to develop and improve leading skills, among others. The second module will take place in January 2014 at Columbia Universtiy, New York (USA). Students will learn about corporate communications, reputation, and brand management, new trends and approaches, online and offline strategies, media relationships, etc. And the third module will be at Georgetown University, Washington D.C. in June 2014. Geopolitics, organizations’ role, awareness of the social and corporate context, as well as lobbying and business models, among others. Participants will have to develop a solidarity project in order to apply acquired knowledge and solve a real and current problem of a third sector organization. The program is presented as a dynamic learning model between students and teachers. Teachers at three institutions are practitioners and academia professionals of a great level. Registration deadline is now open to professionals interested in improving and evolving in their skills and communication managing tasks. Find out more.


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