9 march, 2016

I am Story Maker

This document provides the main ideas exposed at the congress "I am Story Maker" ...

7 december, 2015

Building a Unique Reality: The Power of Language

Language builds up our reality, establishes how we relate to others and influences our pla ...

29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

24 may, 2013

A new way of doing advertisement: Branded Content

Are entertainment formats prevailing to traditional advertisement? What is the best way to ...

24 february, 2013

Storytelling or The Art to Tell Brand Stories

We live in a new attention economy, where time, as never before, is gold and information s ...