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11 results

19 june, 2022

Reputación & Riesgos Reputacionales

INTERMEDIARIES OF INNOVATION: A CASE STUDY IN INTANGIBLES

Article published by José Antonio Alfaro Tanco and Mónica Recalde Viana, bot ...

13 may, 2021

Reputación & Riesgos Reputacionales

Map of Trends: Approaching the Future 2021

One year after the start of the pandemic, we published a new edition of Approaching the Fu ...

15 december, 2020

Comunicación

The Global PR & Communication Model launch

The Global Alliance for Public Relations and Communication Management in partnership with ...

1 february, 2019

Marca

How to modernize an established brand to drive growth

The key to Wendy’s successful transformation? Staying true to the brand while using ...

16 september, 2015

Comunicación

Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

This document explains how the current intangible economy provides a great opportunity for ...

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