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Reputation and Corporate Communication: Key Intangibles in Business Management

Published by Unai Admin

18/07/2025

Reputation and Corporate Communication: Key Intangibles in Business Management

The 9th edition of the report created by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies and Global Alliance for Public Relations and Communication Management collects the 9 major trends in intangible asset management that are currently shaping the business agenda.  Corporate reputation and reputational risk occupy the top spot in the relevance ranking, and they have seen the greatest increase in resources and investment since the previous edition (+7.8 points).  Corporate communication is the trend being worked on the most by companies and the area where senior management invest more resources, demonstrating it strategic role as an essential aspect of the business model of the future. In a global climate of geopol...

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Approaching the Future 2022 Report. Trends in Reputation and Intangible Asset Management

Published by Unai Admin

18/07/2025

Approaching the Future 2022 Report. Trends in Reputation and Intangible Asset Management

The biggest trends in intangible asset management: Approaching the Future 2022 is already available   Society demands greater commitment from companies, and managing reputation and intangibles is now a strategic must for all businesses Close to 50% of companies are working to define and integrate purpose in their business, and four in ten are working to drive responsible leadership and improve diversity, equity, and inclusion. The 2030 Agenda has regained relevance among organisations as compared to last year, with a commitment to aligning sustainability strategies with the SDGs, while climate action and ESG investment are of less interest. The 7th edition of this annual report, produced by Corporate Excellence - Centre for Reputation Leadership, CANVAS Estrategia...

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Corporate Excellence presenta junto a Global Alliance el informe “Top 15 Trends Worldwide: A Global Perspective”

Published by Unai Admin

18/07/2025

90% of organizations consider that responsible leadership is strategic for their future Corporate Excellence presents, together with the Global Alliance, the report "Top 15 Trends Worldwide: A Global Perspective", which identifies the key issues for the present and future of the management of intangibles, as well as the actions that organizations are implementing to respond to these challenges. Reputation management (8.32 out of 10) and new communication models (8.18 out of 10) are among the most relevant issues and the ones that organizations worldwide are working on the most.  Madrid, March 18, 2022–. Promoting more responsible leadership, adapting to the COVID-19 context, and reputation and reputational risk management are the three main trends of companies globa...

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The promoters of the new communication model offer exclusive express sessions to members of the Global Alliance associations

Published by Unai Admin

18/07/2025

The promoters of the new communication model offer exclusive express sessions to members of the Global Alliance associations

Are you a member of The Global Alliance for Public Relations and Communication Management association? The creators of the new global communication model offer an Express Live Session about the 2021 Global PR and Communication Model. Global Alliance, in collaboration with Corporate Excellence - Center for Reputation Leadership, developed a model that defines the roadmap and the building blocks of the PR and Communication functions, to promote its contribution to the creation of differentiation, reputation, trust, and social legitimacy of organizations. This model has been built with the collaborative and participatory effort of a network of 1,400 professionals from 46 countries in 5 different regions, through research based on global consensus on the present and future of the role and val...

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Ethics, Reputation and Public Relations go hand in hand

Published by Unai Admin

18/07/2025

Ethics, Reputation and Public Relations go hand in hand

Madrid, February 6th. Fake news and an inappropriate use of automated communications erode trust and reputations in our institutions. The current crisis in trust is diminishing the ability for organisations, institutions and governments to operate effectively in society. To counteract this and take a leading position on the global practice of public relations, several professional associations met in Madrid to explore possible enhancements to their codes of ethics that guide hundreds of thousands of professionals around the world. Participants in this global discussion on codes of ethics agreed to explore ways to enhance and elevate public relations´ reputation as the guardian of trust through the enhancement of codes of ethics and an agreement on an overarching set of principles ...

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Corporate Excellence presents the last book of its library: The Reputation Risk Handbook

Published by Unai Admin

18/07/2025

Madrid, November 7. Last Thursday, at the IE Business School, Corporate Excellence presented the last book of its library,The Reputation Risk Handbook, the Spanish adaptation of the work of Andrea Bonime-Blanc, one of the greatest international models in strategic risk management and corporate governance. This is the fourth title of the Corporate Excellence Library and the first of its imprint, now that the foundation just made a debut as independent publisher. The Corporate Excellence Library collects the most relevant works about integrated asset management and key intangible resources, like reputation, brand, communication, sustainability and public affairs. Up to now, Corporate Excellence has published three reference works in their fields of knowledge: The Alignment Fa...

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Annual Meeting 2015: Corporate Excellence member companies are moving towards excellence in management of intangibles assets

Published by Unai Admin

18/07/2025

Ibercaja and Coca-Cola announce their incorporation to Corporate Excellence. With these new members, the Foundation now has 19 companies committed to the management of their intangible assets One more year, Corporate Excellence has held its annual meeting for all the companies that form part of the Foundation to share the progress made in the management of intangible areas over the course of 2015 with the professionals of the reputation, communication, public affairs, metrics and brand areas in those companies. It has also been presented the annual report of activities and projects and the main initiatives to address in 2016. In general, the balance has been very positive for 2015. During this period, Corporate Excellence has deployed30 activitiesincluding workshops, technical meetings, ...

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Relevance of Communication for Corporate Reputation

Published by Unai Admin

18/07/2025

Madrid, 29 September, 2014.The World Public Relations Forum, a major event in the field of communication and public relations was held in Madrid on September 21 – 23, and allowed its participants to share important ideas related to the management of intangible assets. The first working day of the Forum brought together top academics representing universities from all around the world. They presented some recent and relevant trends in academic research: focus on shared values, sincerity of corporate narrative, true and effective leadership of professionals, common standards, professional ethical codes, best practices, contextual variables are just a few of the subjects referred to in the scholars’ papers and presentations. Speakers emphasized the opportuniti...

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Dircom and Corporate Excellence are holding a Panel Discussion on Innovations in Intangibles Metrics

Published by Unai Admin

18/07/2025

Dircom and Corporate Excellence are holding a Panel Discussion on Innovations in Intangibles Metrics

Madrid, February 26, 2014. In the current context it is important to demonstrate the effect and return on managing intangible assets in organizations. The event’s participants will focus on key tools used today to monitor and track major intangible assets and on how these tools may help to highlight the value of organizations. The discussion will be opened by Jaume Giró, Co-CEO of  CaixaBank  and Vice President of Dircom; José Manuel Velasco, the President of Dircom; and José Luis González-Besada, President of Corporate Excellence. Top level professionals will talk about cutting-edge developments in intangibles’ measurement, including Mariano Maqueda, Partner and Director at Punto de Fuga; María Such, Corporate Reputation Director ...

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Latest Advances in our Reputation Roadmap

Published by Unai Admin

18/07/2025

Madrid, December 10, 2013. “Although we still have way to go, this time walking together, many goals have been reached. Many improvements have been made” this was the opening sentence of José Luis González-Besada, Chairman of Corporate Excellence and Communication Director at Iberdrola, at the First Annual Meeting held on December 3rd at Deusto Business School in Madrid.  More than 60 top-level professionals from the 17 companies that form part of the Foundation participated in the meeting. Each company shared with the assistants the advances made in the last two years, as well as the main challenges to be faced in the future. Most of the speakers pointed out important topics related to managing large companies among all the difficulties ...

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Spanish Companies Lead the Annual Global Conference on Corporate Reputation

Published by Unai Admin

18/07/2025

Barcelona, June 6, 2013. Spanish companies are playing a key role at the Annual Global Conference on Corporate Reputation that is taking place in Barcelona since yesterday until tomorrow. The Conference, held by Reputation Institute has brought together 350 participants from all around the world responsible of intangible assets management. Participants are in the best environment to share the last and most important trends on Corporate Reputation. As previous years, Spanish Companies are leading the Conference with a participation of 22 speakers presenting 19 different subjects, what means a 26% of the total presentations. José Luis González-Besada, Chairman of Corporate Excellence – Centre for Reputation Leadership opened the Conference yesterday. In h...

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Corporate Excellence participated in the Summer Courses of El Escorial

Published by Unai Admin

18/07/2025

Corporate Excellence participated in the Summer Courses of El Escorial

For two days along with thirty academics and professionals, we analyze the keys of the new competitive environment that opens in global markets and is based on the leadership of organizations for their good reputation, one of the relevant biggest changes in business management from the last fifty years. These are the new rules that are changing the way to manage organizations and to arise into the markets.  A new context where power is being transferred again to stakeholders and where the quality of our relationships with these groups determined, accurately, an important part of business success, where the key is the confidence that we will be able to generate in the so-called reputation economy. During the conference, we discussed the issues that are part of the reputation economy a...

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Barcelona 2013, Place for the Next International Conference on Corporate Reputation

Published by Unai Admin

18/07/2025

Barcelona 2013, Place for the Next International Conference on Corporate Reputation

Santander, BBVA, CaixaBank, Iberdrola, Telefónica, Gas Natural Fenosa and Correos presented their best practice cases at the 16th International Conference on Corporate Reputation held every year by the Reputation Institute. This time the meeting brought together experts from 34 countries and became a point of reference for academics and professionals specialising in management of intangibles. The Next International Conference on Corporate Reputation will take place in Barcelona Alignment, branded content, storytelling, non-financial indicators and brand engagement among others have been the main topics discussed during the Conference. Participants also expressed widespread support for the introduction of the Chief Communication Officer role as the top executive for managi...

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