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The New Ethics of Corporate Communication: Honesty, Transparency and Cooperation are Key

Published by Unai Admin

17/07/2025

Loss of trust in institutions and business as well as their leaders is a fact of the new reality. That’s why, in an attempt to meet the challenge of the ethical revolution, companies are anxious to review their management and communication strategies towards improved attitudes and behaviours. In the moments like the current crisis, demand for ethical responsibility of organizations and their leaders grows, since it is considered to be the way of recovering trust that had been lost. Demand for greater responsibility comes from a failure to meet ethical expectations, which may threaten the very survival of a business. Certainly, this task implies work towards restoring the burnt bridges of trust and strengthening the ties that have loosened or were destroyed as a consequence of short...

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Company and Human Rights: Trends and Tools

Published by Unai Admin

17/07/2025

This technical notewas developed by Corporate Excellence – Centre for Reputation Leadership, G-Advisory (Garrigues) and Business and Human Rights based on the workshop titled The Trends and Tools of Human Rights Management, held in Madrid on October 16, 2013. Content:     1. Introduction 2. Takeaways     3. Content     3.1 Guiding Principles     3.2 Legal Framework; Voluntary Regulation Framework; Monitoring, Control and Remedy Systems     3.3 Top 10 Business & Human Rights Issues     3.4 Case: Repsol and Human Rights     4 Appendices:     4.1 Programme     4.2 Related Resources       All documents are available at: http://bit.ly/EmpresayDerech...

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Book Summaries. Becoming a Citizen Brand is the Best Way of Building an Excellent Reputation

Published by Unai Admin

17/07/2025

If a company understands and shares the concerns and aspirations of its stakeholders, it may be able to develop brands that would be competitive on the markets and sustainable over time. How to do it? Be more proactive and effective in communication with the stakeholders than before, and know their concerns as citizens. Today, being a good corporate citizen is the best and correct line of behaviour, of existence in the world of businesses and brands. It’s much more than CSR, since CSR is still viewed as an addition to business, an obligation to return to the society what has been received from it, to treat stakeholders well, while the real objective should be to do things well, in the broad sense of this expression. This document was prepared by Corporate Excellence – Centre ...

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Searching for sustainble solutions for the crisis, purpose of the 21st Conferece Eben-Spain

Published by Unai Admin

18/07/2025

Searching for sustainble solutions for the crisis, purpose of the 21st Conferece Eben-Spain

Madrid, May 16, 2013. More than one hundred experts from around the world will meet in the 21st Conference Eben-Spain on June 19-20th. Building trust: ethic institutions and proposals for sustainable companies. The Conference has been consolidated has a reference point in the field; this edition seeks to find practical solutions for the current crisis: “In a crucial moment as the one we are going through, it is more important than ever to join visions and strength to re-build the trust that crisis has taken away. We need sustainability and ethics to be an important element for companies’ strategy and from the academic institutions we need to provide with pragmatic answers to the crisis” stated José Luis Fernández, Director at the C&aacut...

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How to respond to CSR demands improving organizations communication

Published by Unai Admin

17/07/2025

Properly reflecting companies’ commitment with sustainable and ethical behaviour is the main challenge of communication in relation to reputation and corporate responsibility. However, that Corporate Social Responsibility (CSR) has to go beyond the mere realization of ‘good deeds’ to become something strategic and integrated into the business. Through accountability, companies are increasingly communicating the phenomenon of responsibility and ethics in business. This started to happen in the 90s when responsibility was not only concerning economic issues but social, environmental and labour issues within organizations. This document was prepared by Corporate Excellence – Centre for Reputation Leadership and contains references, among other sources, to the stateme...

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Identifying and prioritizing stakeholders correctly, the key to good crisis management

Published by Unai Admin

17/07/2025

Stakeholders management has, since the 80’s, been the paradigm that has transformed management the most. The right of companies to have information at their disposal about activities which affect them directly or indirectly has brought an era of transparency which coexists with the associated risks of revealing certain information. It was the philosopher R. Edwards Freeman, Professor in Business Administration at the Darden School in the University of Virginia who, in 1984, launched his theory – until then unknown – about the administration of organizations such as the management of interest groups – stakeholders-, in other words, parts of society who have an interest in the evolution and development of a compa...

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Mission, vision and values of the company: the centre of a good CSR praxis

Published by Unai Admin

17/07/2025

What is the purpose of the self-declaration made by a company, the elements which make up and make sense of its identity in relation to Corporate Social Responsibility? CSR should be based and rooted in the organizational culture of the company, because there is no single way to understand or practice it. What should exist is a coherent and holistic vision of Corporate Social Responsibility and its integration in the activity, the business of the company. In fact, the socially responsible focus should be included in the company’s corporate statement, both in its vision and in its mission and values, which give and confer meaning and purpose as an organization.

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