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Communication Trends. From PR to Public Engagement

Published by Unai Admin

18/07/2025

Communication Trends. From PR to Public Engagement

Communication Trends. From PR to Public Engagement

Workshop «La comunicación en la Era de la Participación. De Relaciones Públicas a Public Engagement» where Robert Phillips (President and CEO, Edelman EMEA) talked about the future of the corporative communication and business intelligence.

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12/10/2012

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The European model for non-financial reporting is discussed in Madrid

Published by Unai Admin

18/07/2025

The European model for non-financial reporting is discussed in Madrid

The European model for non-financial reporting is discussed in Madrid

24/10/2011. More than a hundred experts and professionals on matters of corporate transparency are meeting tomorrow in Madrid in order to discuss the future European model for non-financial reporting. The session was organised by Corporate Excellence – Centre for Reputation Leadership with the objective to “promote corporate transparency as one of the main tools to restore trust”. According the CEO of Corporate Excellence – Centre for Reputation Leadership Ángel Alloza, the event will bring together Spain’s major enterprises: BBVA, La Caixa, Iberdrola, Repsol, Santander, Telefónica, Adif, Agbar, Bankinter, Correos, Danone, El Corte Inglés, Gas Natural Fenosa, Meliá Hotels International and Renfe. The meeting will feature a presentation of European Commission’s Enterprise and Industry Directorate General Director Pedro Ortún, the top European official for Corporate Social Responsibility. Other speakers include Germán Granda, Director of Forética and Spain’s representative in the CSR Europe initiative; Joaquín Garralda, Secretary General of the Global Compact in Spain and Roberto Suárez, Secretary of the CSR Commission at CEOE (Spanish Confederation of Corporate Entities) and Spain’s representative in Business Europe working group. Sustainability Report Will Remain Voluntary The meeting will discuss an analytical report titled Non-Financial Reporting in Europe and Spain, prepared by Garrigues. The document analyses implementation of the recently adopted Law on Sustainable Economy (LES), which regulates transparency issues, and its practical implications for Spanish companies. Among other conclusions the document points to the fact that the submission of the sustainability report will remain voluntary for joint stock companies with more than 1,000 employees (there are 780 such companies in Spain) as stipulated by Article 39 of LES. The report emphasizes that the Law sets out obligations of the authorities as well as the Government and the State Council for Corporate Social Responsibility (CERSE). This regulation is of a “pragmatic character”, setting out “non-binding norms, which have no legal power”.


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EUROPEAN COMMUNICATION MONITOR 2019

Published by Unai Admin

18/07/2025

EUROPEAN COMMUNICATION MONITOR 2019

The European Public Relations Education and Research Association (EUPRERA) is an autonomous organization with about 500 members from 40 countries interested in the development of research and scientific knowledge in strategic communication. Various transnational and comparative research and educational projects are carried out through the affiliated universities.In order to disseminate new methodologies and research results, each autumn EUPRERA organizes a well-known annual congress in collaboration with a selected university within Europe.The European Communication Monitor 2019 study in its thirteenth edition, once again explores the trends in the communication management sector. The survey explores trust in communications, the challenges of transparency, as well as Artificial Intelligence and the future of content creation. The study is based on the responses of 2,689 communication professionals in 46 countries. Detailed analyzes are available for 22 countries and different types of organizations (private quoted and unlisted companies, public companies, nonprofit organizations, government and policies, agencies and consultants).SPEAKERS:-Angeles Moreno, President Elect European Public Relations Education and Research Association (EUPRERA). Professor Group of Advanced Studies in Communication. King Juan Carlos University.-Angel Alloza, CEO, Corporate Excellence - Center for Reputation Leadership.-Alfonso González, Director of Government Relations and Regulatory Affairs, IBM Spain. EACD Spain representative







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Presentación del libro: LIDERAZGO ESTRATÉGICO Y GESTIÓN DE LA COMUNICACIÓN

Published by Unai Admin

18/07/2025

Presentación del libro: LIDERAZGO ESTRATÉGICO Y GESTIÓN DE LA COMUNICACIÓN

At present, reputational risk is a strategic resource. The most complete organizational cultures with more evolved and honest leaders will apply it more easily, but even in the most dysfunctional and backward cultures you can find ways to optimize the management of reputational risk. Effective management of this risk suggests that in the near future companies will not only be able to mitigate their risks, but will transform these risks into opportunities and added value. The information circulates cosntante and is able to cause a crisis in a matter of seconds, the effective management of reputational risk has become a strategic imperative. What do we understand by risk? What is reputation? What is considered reputational risk? In this manual, different types of reputational risks are analyzed based on practical cases to answer these questions. Analyze who are the actors of reputational risk: those responsible for its management, on the one hand and those who participate in it, on the other. The work also includes a typology of strategies to manage reputational risk based on the maturity of the organization's risk management structure. In addition, it presents a list of tools that summarizes the functions and responsibilities of the key actors in reputational risk management. PROGRAM 10:00 Reception of assistants Networking coffee 10:30 Welcome Elena Gutiérrez García, Professor at the University of Navarra Ángel Alloza, CEO, Corporate Excellence - Center for Reputation Leadership 11:00 Book presentation: Strategic Leadership and communication management Presentations in English Anne Gregory, Professor of Corporate Communication, University of Huddersfield Paul Willis, Professor of Corporate Communication, University of Huddersfield. 12:00 Dialogue: Strategic leadership in the new economy of intangibles Moderator: Ángel Alloza, CEO, Corporate Excellence - Center for Reputation Leadership Participate: Anne Gregory, Professor of Corporate Communication, University of Huddersfield. Paul Willis, Professor of Corporate Communication, University of Huddersfield. Elena Gutiérrez García, Professor at the University of Navarra Antonio López, Honorary President, Association of Communication Managers 12:30 Book signing








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