Published by Unai Admin
17/07/2025
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- Agenda 2030 & ODS (33)
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- Valoración De Los Intangibles (66)
- Comunicación Interna (56)
- Transparencia (44)
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results
Published by Unai Admin
17/07/2025
The aim of this thesis is to study the application and applicability in Italy of the Global PR & Communication Model presented last December by Global Alliance and Corporate Excellence. It was supplemented by academic resources and with personal materials that Lorenzo Canu had produced or obtained outside of the academic route (interviews, translations, etc.). The analysis is divided into five parts in addition to the introduction and conclusion.
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Published by Unai Admin
17/07/2025
You can now enjoy the International launch of Approaching the Future 2021 in English. One year after the start of the pandemic, we published a new edition of Approaching the Future 2021: Trends in reputation and management of intangibles, with the aim of helping companies and all professionals to discover the evolution of the main trends that mark the present and future of organizations and to make decisions in an uncertain, complex and changing world that requires a profound transformation. Approaching the Future is presented as a practical and essential tool to know and navigate correctly in this new reality, identifying the 15 most important issues today and in the future, as well as the procedures that organizations are implementing to respond to these challenges, wit...
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Published by Unai Admin
18/07/2025
Do you know the trends that mark the business agenda in 2021?One year after the start of the pandemic, we published a new edition of Approaching the Future 2021: Trends in reputation and management of intangibles, with the aim of helping companies and all professionals to discover the evolution of the main trends that mark the present and future of organizations and to make decisions in an uncertain, complex and changing world that requires a profound transformation.Approaching the Future is presented as a practical and essential tool to know and navigate correctly in this new reality, identifying the 15 most important issues today and in the future, as well as the procedures that organizations are implementing to respond to these challenges, with special focus on Spain and Latin America.W...
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Published by Unai Admin
18/07/2025
Since the COVID-19 crash, global equity markets have seen a strong recovery. The 100 biggest companies in the world were worth a record-breaking $31.7 trillion as of March 31 2021, up 48% year-over-year. As a point of comparison, the combined GDP of the U.S. and China was $35.7 trillion in 2020. In today’s graphic, we use PwC data to show the world’s biggest businesses by market capitalization, as well as the countries and sectors they are from. The Top 100, Ranked PwC ranked the largest publicly-traded companies by their market capitalization in U.S. dollars. It’s also worth noting that sector classification is based on the FTSE Russell Industry Classification Benchmark, and a company’s location is based on where its headquarters are located....
Published by Unai Admin
18/07/2025
Let’s face it: Capitalism has a bad reputation these days. While it is still seen as the “least awful” of alternatives, many accuse it of having led to exploding inequality, disastrous climate change and fractured societies. For some, these consequences are enough to advocate abandoning it altogether. In The Power of Creative Destruction, economists Philippe Aghion, Céline Antonin and Simon Bunel argue that abolishing capitalism is not the solution. Historically, a market economy has proved to be a formidable engine of prosperity, enabling societies to develop in ways that were unimaginable even two centuries ago. However, market forces cannot be given free rein. The state and civil society both have a role to play in guiding the forces of disruptive innovati...
Published by Unai Admin
18/07/2025
Less meat in French cafeterias. Bans on short-distance flights. Gas heaters on cafe terraces would be outlawed. As President Emmanuel Macron moves to make France a global champion in the fight against climate change, a wide-ranging environmental bill passed by the French National Assembly this month promises to change the way the French live, work and consume. It would require more vegetarian meals at state-funded canteens, block expansion of France's airports and curb wasteful plastics packaging. Polluters could be found guilty of "ecocide," anew offense carrying jail terms of up to 10 years for destroying the environment. If Mr. Macron gets his way, the fight against climate change would even be enshrined in the French constitution through a referendum. But those lofty am...
Published by Unai Admin
17/07/2025
One year after the start of the pandemic, we published a new edition of Approaching the Future 2021: Trends in reputation and management of intangibles, with the aim of helping companies and all professionals to discover the evolution of the main trends that mark the present and future of organizations and to make decisions in an uncertain, complex and changing world that requires a profound transformation. Approaching the Future is presented as a practical and essential tool to know and navigate correctly in this new reality, identifying the 15 most important issues today and in the future, as well as the procedures that organizations are implementing to respond to these challenges, with special focus on Spain and Latin America. We have had the contributions of more than 500 professiona...
Categories
- Alineamiento y cultura corporativa
- COVID-19
- Estrategia
- Approaching the Future
- Sostenibilidad & Responsabilidad Social
- Comunicación Interna
- Consumidores
- Insights
- Digitalización
- Corporate Excellence
- Reputación del CEO
- Lobby
- Stakeholder engagement
- Ética
- Riesgo Reputacional
- Transparencia
- Marketing
- Co-creación
- Comunicación Externa
- Marca Corporativa
- Reputación & Riesgos Reputacionales
Published by Unai Admin
18/07/2025
After over two years of intense research led by Dr. Ángel Alloza and Dr. Clara Fontán at Corporate Excellence, Centre for Reputation Leadership (Spain), the model was created with the collaborative and participatory contributions of a network of 1,400 professionals in 47 countries, this consensus-based approach makes it possible for the model to have worldwide and cross-cultural validity. Since it was released, it has received widespread global critical acclaim. The model defines the roadmap and building blocks of the PR and Communications functions that contribute to the creation of differentiation, reputation, trust and social legitimacy for organisations. The model consolidates the Stockholm Accords and the Melbourne Mandate, and also integrates the Global Alliance Capabi...
Published by Unai Admin
17/07/2025
One year after the start of the pandemic, we published a new edition of Approaching the Future 2021: Trends in reputation and management of intangibles, with the aim of helping companies and all professionals to discover the evolution of the main trends that mark the present and future of organizations and to make decisions in an uncertain, complex and changing world that requires a profound transformation.Approaching the Future is presented as a practical and essential tool to know and navigate correctly in this new reality, identifying the 15 most important issues today and in the future, as well as the procedures that organizations are implementing to respond to these challenges, with special focus on Spain and Latin America.We have had the contributions of more than 500 professionals, ...
Categories
- COVID-19
- Estrategia
- Vídeos
- Approaching the Future
- Publicidad & Patrocinios
- Tendencias
- Consumidores
- Global Issues
- Diversidad & Inclusión
- Corporate Excellence
- Rankings & Premios
- Liderazgo
- Riesgo Reputacional
- Reporting no financiero
- Chief Communications Officer
- Innovación
- Transparencia
- Marketing
- Agenda 2030 & ODS
- Comunicación Externa
- Marca Corporativa
- Reputación & Riesgos Reputacionales
Tags
- video
- approaching the innovación de métricas
- approaching
- future
- tendencias
- marca
- reputación
- sostenibilidad
- ética
- consulta
- españa
- américa latina
- punto de fuga
- aula de mecenazgo
- innovación de métricas
- gestión de intangibles de la universidad de málaga
- latin america
- innovación de metrics
- gestión de intangibles of the university of malaga
- spain
Published by Unai Admin
25/07/2025
This document contains the graphs and data from the report Approaching the Future 2021: Trends in reputation and management of intangibles, the full version of which you can consult here. The presentation of results emphasizes the main ideas of the report as a practical and essential tool to understand and navigate correctly in this new In reality, identifying the 15 most important issues today and in the future, as well as the procedures that organizations are implementing to respond to these challenges. Approaching the Future has had the contributions of more than 500 professionals, as well as in-depth interviews with 8 great experts who give us their opinion on the most relevant trends that impact the business landscape. It has been developed by Corporate Excellence - Centre for...
Categories
- Alineamiento y cultura corporativa
- COVID-19
- Estrategia
- Approaching the Future
- Tendencias
- Empleados
- Consumidores
- Diversidad & Inclusión
- Digitalización
- Corporate Excellence
- Riesgo Reputacional
- Reporting no financiero
- Bienestar y Engagement
- Diplomacia Corporativa
- Transparencia
- Analytics & Big Data
- Comunicación Externa
- Slides
- Reputación & Riesgos Reputacionales
Published by Unai Admin
17/07/2025
This document visually synthesizes the 15 main learnings points from Approaching The Future 2021, an annual report on trends in reputation and the management of intangibles that we prepare together with CANVAS Sustainable Strategies. You can consult the full report here. One year after the start of the pandemic, we published a new edition of Approaching the Future 2021: Trends in reputation and management of intangibles, with the aim of helping companies and all professionals to discover the evolution of the main trends that mark the present and future of organizations and to make decisions in an uncertain, complex and changing world that requires a profound transformation. We have had the contributions of more than 500 professionals, as well as in-depth interviews with 8 great experts in...
Categories
- Alineamiento y cultura corporativa
- Valoración de los intangibles
- Approaching the Future
- Publicidad & Patrocinios
- Sostenibilidad & Responsabilidad Social
- Tendencias
- Estudios & Informes
- Corporate Excellence
- Reputación del CEO
- Propósito & Valores
- Liderazgo
- Riesgo Reputacional
- Innovación
- Transparencia
- Marketing
- Analytics & Big Data
- Comunicación Externa
- Marca Corporativa
- Reputación & Riesgos Reputacionales
Tags
- approaching
- canvas estrategias sostenibles
- approaching the reputation
- reputación
- global alliance
- approaching the future 2021
- future
- approaching the future
- canvas sustainable strategies
- punto de fuga
- aula de mecenazgo
- innovación de metrics
- gestión de intangibles of the university of malaga
- consulta
- innovación de métricas
- gestión de intangibles de la universidad de málaga
Published by Unai Admin
17/07/2025
This document summarizes the key ideas of the report Approaching The Future 2021 on trends in reputation and management of intangibles, the full version of which you can consult here. One year after the start of the pandemic, we published a new edition of Approaching the Future 2021: Trends in reputation and management of intangibles, with the aim of helping companies and all professionals to discover the evolution of the main trends that mark the present and future of organizations and to make decisions in an uncertain, complex and changing world that requires a profound transformation. We have had the contributions of more than 500 professionals, as well as in-depth interviews with 8 great experts in reputation, brand, sustainability, ethics and transparency. In addition, we have incorp...
Categories
- Alineamiento y cultura corporativa
- COVID-19
- Valoración de los intangibles
- Approaching the Future
- Sostenibilidad & Responsabilidad Social
- Tendencias
- Comunicación Interna
- Estudios & Informes
- Diversidad & Inclusión
- Digitalización
- Corporate Excellence
- Reputación del CEO
- Propósito & Valores
- Riesgo Reputacional
- Gobierno Corporativo
- Innovación
- Transparencia
- Agenda 2030 & ODS
- Reputación & Riesgos Reputacionales
Published by Unai Admin
17/07/2025
One year after the start of the pandemic, we published a new edition of Approaching the Future 2021: Trends in reputation and management of intangibles, with the aim of helping companies and all professionals to discover the evolution of the main trends that mark the present and future of organizations and to make decisions in an uncertain, complex and changing world that requires a profound transformation.Approaching the Future is presented as a practical and essential tool to know and navigate correctly in this new reality, identifying the 15 most important issues today and in the future, as well as the procedures that organizations are implementing to respond to these challenges, with special focus on Spain and Latin America.We have had the contributions of more than 500 professionals, ...
Categories
- Alineamiento y cultura corporativa
- COVID-19
- Approaching the Future
- Sostenibilidad & Responsabilidad Social
- Tendencias
- Comunicación Interna
- Estudios & Informes
- Global Issues
- Digitalización
- Corporate Excellence
- Propósito & Valores
- Ética
- Riesgo Reputacional
- Innovación
- Transparencia
- Agenda 2030 & ODS
- Comunicación Externa
- Reputación & Riesgos Reputacionales
Published by Unai Admin
18/07/2025
The Global Alliance for Public Relations and Communications Management, in coordination with the ASEAN PR Network, has developed throughout April 2021 "Education & Training Month", as part of a continuous effort to boost the work of PR & Comms professionals around the world, especially during the challenging times' post-Covid. Corporate Excellence Centre for Reputation Leadership is part of the GA and is represented by Ángel Alloza, member of the Board of Directors and Research Director as well as member of the Academic Council of the GA. As a member, has actively participated in the initiative through content in different formats, addressing the importance of ethics as a cornerstone of the role of PR & Comms professionals, as well as a webinar that ...
Published by Unai Admin
17/07/2025
The Global PR & Communication Model Putting the Global PR & Communication Model Into Practice: Insights, findings and perspectives across the globe The Global Alliance Education and Training Month was the first and largest ever free global education program undertaken. Global Alliance in collaboration with APRN is proud to continue leading the world communications and public relations profession, by continuing to improve global standards across education, training and ethics this year again with the same campaign "Education and Training Month". We know that education and training plays a significant role on the services offered by our members worldwide. With this month-long focus we wish to unify Global Alliance and APRN members’ activities and multiply our c...
Published by Unai Admin
18/07/2025
Are you a member of The Global Alliance for Public Relations and Communication Management association? The creators of the new global communication model offer an Express Live Session about the 2021 Global PR and Communication Model. Global Alliance, in collaboration with Corporate Excellence - Center for Reputation Leadership, developed a model that defines the roadmap and the building blocks of the PR and Communication functions, to promote its contribution to the creation of differentiation, reputation, trust, and social legitimacy of organizations. This model has been built with the collaborative and participatory effort of a network of 1,400 professionals from 46 countries in 5 different regions, through research based on global consensus on the present and future of the role and val...
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Published by Unai Admin
18/07/2025
Cinco décadas después de su creación, la última edición del foro exclusivo anual del World Economic Forum (WEF), conocido como Davos por el lugar en el que se celebra anualmente, ha tenido lugar del 25 al 29 de enero de este 2021. Debido a las medidas sanitaria, esta vez se llevó a cabo en un evento virtual que abordó los desafíos relacionados con la pandemia de COVID-19. El evento, con el tema «Un año crucial para reconstruir la confianza», contó con la presencia de más de 1.500 líderes empresariales, gubernamentales y de la sociedad civil de más de 70 países. Además, está previsto que se celebre una reunión física en Singapur del 25 al 28 de mayo de 20...
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Published by Unai Admin
18/07/2025
We are almost reaching the end of this complex year, today we want to share with you a reflection from our CEO, Ángel Alloza. We hope that like us, you also find it inspiring. “2020 has undoubtedly been an uncertain and turbulent year, as the experts well describe when talking about the VUCA and TUNA environments. The health, economic and social crisis that we are witnessing has put into test our capacity for resilience, adaptation to change and constant learning. Faced with a context as adverse as the one that the current pandemic has presented us with, we have managed to concentrate all our efforts on being part of the solution. We started the year with a letter from Larry Fink, CEO of BlackRock, calling for a more conscious capitalism, to entrepreneurs and investors, and C...
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Published by Unai Admin
17/07/2025
Express presentation of The Global PR & Communication Model launch. A new model created by The Global Alliance for Public Relations and Communication Management in partnership with Corporate Excellence - Centre for Reputation Leadership, that defines the roadmap and building blocks of PR and Communication functions to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy.
Published by Unai Admin
18/07/2025
A new roadmap for enhancing the role of PR and Corporate Communication
Structure the PR & Comm job around five strategic building blocks
A practical guide for achieving the most relevant outcomes for operating in every market in the 21st century: differentiation, reputation, trust with stakeholders.
With the collaborative and participatory efforts of a network of 1,400 professionals on 5 different regions
Global Alliance for Public Relations and Communication Management and Corporate Excellence – Centre for Reputation Leadership has unveiled today The Global PR and Communication Model, a new way to guide the job or PR and Communication professionals all over the world. The Model is structured around five strategic Buildi...Categories
- Alineamiento y cultura corporativa
- Valoración de los intangibles
- Estrategia
- Comunicación
- Sostenibilidad & Responsabilidad Social
- Empleados
- Corporate Excellence
- Propósito & Valores
- Stakeholder engagement
- Liderazgo
- Ética
- Riesgo Reputacional
- Gobierno Corporativo
- Chief Communications Officer
- Innovación
- Noticias
- Diplomacia Corporativa
- Comunicación Externa
- Marca Corporativa
Published by Unai Admin
17/07/2025
Executive Summary "The Global PR & Communication Model", research carried out jointly by Global Alliance and Corporate Excellence -Centre for Reputation Leadership. This is a new model that defines the roadmap and the building blocks of the public relations and communication function, to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy.Building blocks: Defining and Activating Corporate Purpose Building Brand & Corporate Culture Managing Reputation & Reputational Risk Enhancing communication Connecting Intelligence & Intangible Asset Metrics
Categories
Published by Unai Admin
17/07/2025
PPT with the global results for the new The Global PR & Communication Model 2021 developed by the Global Alliance and Corporate Excellence - Center for Reputation Leadership. It is a new model that defines the roadmap and the building blocks for the function of public relations and communication, to promote their contribution to the creation of differentiation, reputation, trust and social legitimacy.
Published by Unai Admin
17/07/2025
Video summary of the The Global PR & Communication Model launch. A new model created by The Global Alliance for Public Relations and Communication Management in partnership with Corporate Excellence - Centre for Reputation Leadership, that defines the roadmap and building blocks of PR and Communication functions to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy.
Categories
Published by Unai Admin
17/07/2025
Executive Summary "The Global PR & Communication Model", research carried out jointly by Global Alliance and Corporate Excellence -Centre for Reputation Leadership. This is a new model that defines the roadmap and the building blocks of the public relations and communication function, to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy. Building blocks: Defining and Activating Corporate Purpose Building Brand & Corporate Culture Managing Reputation & Reputational Risk Enhancing communication Connecting Intelligence & Intangible Asset Metrics
Categories
Published by Unai Admin
17/07/2025
The Global Alliance for Public Relations and Communication Management in partnership with Corporate Excellence - Centre for Reputation Leadership presents The Global PR & Communication Model. A new model that defines the roadmap and building blocks of PR and Communication functions to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy.
Categories
Published by Unai Admin
18/07/2025
This package contains the international launch materials for the new model The Global PR & Communication Model developed by the Global Alliance and Corporate Excellence - Center for Reputation Leadership. It is a new model that defines the roadmap and the building blocks for the function of public relations and communication, to promote their contribution to the creation of differentiation, reputation, trust and social legitimacy.Building blocks: Defining and Activating Corporate Purpose Building Brand & Corporate Culture Managing Reputation & Reputational Risk Enhancing communication Connecting Intelligence & Intangible Asset MetricsCheck the release news here! New article «Ethics as the cornerstone of the Global PR & Communication Model»All informatio...
Categories
Published by Unai Admin
17/07/2025
The Corporate Purpose Roadmap® - Building authentic purpose-driven organizationsPresentation letter about The Corporate Purpose Roadmap®: a methodology for the creation, implementation and activation of the corporate purpose, developed by Superunion and Corporate Excellence – Center for Reputation Leadership.
Published by Unai Admin
17/07/2025
The Corporate Purpose Roadmap® - Building authentic purpose-driven organizationsThe Corporate Purpose Roadmap®: a methodology for the creation, implementation and activation of the corporate purpose, developed by Superunion and Corporate Excellence – Center for Reputation Leadership.
Published by Unai Admin
17/07/2025
The Corporate Purpose Roadmap® - Building authentic purpose-driven organizationsThe Corporate Purpose Roadmap®: a methodology for the creation, implementation and activation of the corporate purpose, developed by Superunion and Corporate Excellence – Center for Reputation Leadership.
Published by Unai Admin
18/07/2025
The Corporate Purpose Roadmap® is here, a new methodology to help companies in the process of creating, implementing, and activating their corporate purpose Superunion and Corporate Excellence - Center for Reputation Leadership together with DKV Seguros and BlackRock discuss the strategic importance of purpose and stakeholder capitalism Madrid, October 2nd 2020. In a context marked by the COVID-19 crisis, the corporate purpose has become a strategic priority for executives and investors worldwide. Companies must now abandon models focused exclusively on their shareholders to respond to all their stakeholders' needs. This has been stated in the launch of The Corporate Purpose Roadmap®, a new methodology developed by the brand consultancy firm Superunion and by Corpo...
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Published by Unai Admin
25/07/2025
We share MRM presentation, "Conversational design". They go deep on the speech recognition technology that enables users to interact with technology using just their voices. This design language based on human conversation, seeks to generate the mininum friction between man and machine.
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