24 june, 2012
Marca
Values and value: relationship between the intangible and the financial in brand management
What is the objective of brand valuation? Is it possible to accurately express the value o ...
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Temas
- Agenda 2030 & ODS (1)
- Alineamiento y Cultura Corporativa (10)
- Analytics & Big Data (4)
- Chief Communications Officer (11)
- Co-Creación (2)
- Comunicación Externa (3)
- Comunicación Política (1)
- Consumidores (2)
- Digitalización (3)
- Empleados (3)
- Empresa Con Futuro (3)
- Estrategia (15)
- Ética (3)
- Global Issues (3)
- Gobierno Corporativo (6)
- Indicadores No Financieros (74)
- Innovación (7)
- Internacionalización (1)
- Liderazgo (6)
- Marca Corporativa (5)
- Marketing (1)
- Propósito & Valores (13)
- Reputación Del CEO (7)
- Reputación País (2)
- Reporting No Financiero (13)
- Riesgo Reputacional (11)
- Sostenibilidad & Responsabilidad Social (5)
- Stakeholder Engagement (4)
- Storytelling & Narrativa (1)
- Tendencias (3)
- Valoración De Los Intangibles (21)
- Comunicación Interna (4)
- Transparencia (2)
74
results
24 october, 2011
Estrategia
Four business strategies for protecting corporate reputation
Stakeholders increasingly expect companies to deliver greater transparency.Those organizat ...
16 august, 2011
Indicadores no financieros
Monitoring and evaluation: online myths and legends in the new 2.0 digital era
There has been much talk recently about reputation and brands on the Internet, about relev ...
24 june, 2011
Alineamiento y cultura corporativa
Sprint Nextel: The management of the brand for the benefit of reputation and corporate culture
In a merger case, many companies find the continuity of the new company difficult due to t ...
1 may, 2011
Indicadores no financieros
Corporate reputation in the company agenda
Despite the debate that still exists in the conceptual sphere and the difficulty to quanti ...
8 january, 2011
Tesis doctorales
Marta Carrió i Sala: Creating a New Multistakeholder Methodology for Measuring Corporate Reputation
The concept of corporate image has had critical influence in the evolution of methodologie ...
Document
8 january, 2011Cristina Álvarez Villanueva: Towards A New Model for Evaluation of Intangibles
Tesis doctorales8 january, 2011
Tesis doctorales
Cristina Álvarez Villanueva: Towards A New Model for Evaluation of Intangibles
Intangible assets are among the key factors of success for any company, both at present an ...
activity
July 2025
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