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Corporate Excellence presenta junto a Global Alliance el informe “Top 15 Trends Worldwide: A Global Perspective”

Published by Unai Admin

18/07/2025

Corporate Excellence presenta junto a Global Alliance el informe “Top 15 Trends Worldwide: A Global Perspective”

90% of organizations consider that responsible leadership is strategic for their future Corporate Excellence presents, together with the Global Alliance, the report "Top 15 Trends Worldwide: A Global Perspective", which identifies the key issues for the present and future of the management of intangibles, as well as the actions that organizations are implementing to respond to these challenges. Reputation management (8.32 out of 10) and new communication models (8.18 out of 10) are among the most relevant issues and the ones that organizations worldwide are working on the most. Madrid, March 18, 2022–. Promoting more responsible leadership, adapting to the COVID-19 context, and reputation and reputational risk management are the three main trends of companies globally in intangible management, according to the report 'Top 15 Trends worldwide : a global perspective', prepared by Corporate Excellence – Centre for Reputation Leadership together with the Global Alliance, based on a survey of professionals and members of the confederation of associations of communication and PR managers, which brings together more than 300,000 professionals throughout the world. For Ángel Alloza, CEO of Corporate Excellence – Center for Reputation Leadership, “reputation management and intangibles such as sustainability or the brand have gained notoriety in companies due to the impact that the pandemic has had on the economy, which in many cases, it has accelerated their integration into the business, in addition to promoting a more human leadership on a global level that takes into account the social and environmental impact of companies, as stated in the report 'Top 15 Trends worldwide: a global perspective'. 90% of professionals consider it "relevant" or "very relevant" to move towards a more responsible leadership, which remains at the same level of priority and increases by 0.3 points compared to the previous edition. For its part, adaptation to the COVID-19 context (8.44 out of 10) continues to be the second most relevant, followed by key aspects for the management of intangibles: management of reputation and reputational risks (8.32) , the new ways of working (8.28), the new communication models (8.18), the corporate purpose (8.05) and the governance of ESG issues in the boards of directors (8.01). This last aspect grows in importance, with a significant increase in the case of Europe where it becomes the second most relevant issue after leadership. The report, which has the collaboration of CANVAS Sustainable Strategies and the participation of the Global Alliance Regional Councils, places special focus on the most relevant trends in reputation, brand, sustainability, transparency and ethics, and is presented as a practical and essential for making informed decisions. Areas in which organizations are working the most In relation to the areas in which organizations are working the most, adaptation to the social and economic context (60%) along with digitization (47%) emerges as the main focus. The new communication models are a priority for 41% of the companies and it is worth noting that there is an increase in companies that focus their efforts on managing reputation and reputational risks, going from 33.7% in the previous edition to 40% this year. In fifth place, professionals are focusing on defining and activating the corporate purpose (33%). It should be noted that some issues marked as priorities by organizations, such as cybersecurity or corporate governance, do not appear, later, among the issues on which most work is being done. Therefore, a gap is identified between the existing concern on the part of professionals to address these aspects that are at a time of profound transformation and development, as is the case in Europe with advances in regulation and new demands on these areas. , and the little attention, at the same time, that is being given to it in the day-to-day activities of companies by prioritizing other issues. It is also observed how digitization and the development of technological solutions play a key role among the priorities of organizations in the future. Thus, 47% of organizations are working in this field and it is the area to which they plan to allocate more resources in the next three years (79%), along with cybersecurity (78%). Priorities by regions In the case of North America, diversity and inclusion stands out as the topic that organizations are working on the most (29%) and cybersecurity as the area to which they expect to dedicate the most resources (80%). In Europe, responsible leadership is "relevant" or "very relevant" for 82% of companies, and it is the only region in which ESG governance on boards leads the ranking of priorities in second position , being key for 79% of organizations. In turn, it can be seen how digitization is a priority and 40% are working in this field, to which they plan to allocate more resources in the future. Also noteworthy is the progress made by organizations in activating the corporate purpose (38%). In the case of Asia, 95% of organizations focus their efforts on adapting to the pandemic context and among the key issues for the future is digitization, an area in which 60% of organizations are working and to which the 95% expect to allocate more resources in the coming years. In Latin America, it also leads the imposition of responsible leadership as the main priority for 92% of organizations, 72% of organizations are working on adapting to the COVID-19 context and 84% will allocate more resources to digitization. Methodology The report has been built on the trends identified in Approaching the Future 2021 and has combined quantitative and qualitative research techniques to identify the most important issues in intangible management in the international arena. The study incorporates a survey of professionals through an online questionnaire in which 510 professionals from 44 countries around the world participated during October and November 2021. About Corporate Excellence – Center for Reputation Leadership Corporate Excellence – Center for Reputation Leadership is an accelerator for innovation, knowledge and training in reputation, brand, communication, sustainability and other intangibles. It is a collaborative ecosystem in which companies participate, but also a wide network of business schools and consultancies. It was born in 2011, from the integration of the Corporate Reputation Forum and the Institute for the Analysis of Intangibles. It is currently made up of large companies that represent 47% of the IBEX 35 by market capitalization.Enjoy the report here.


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Superunion joins Corporate Excellence- Center for Reputation Leadership’s Foundation as a Supporter Consultant

Published by Unai Admin

18/07/2025

Superunion joins Corporate Excellence- Center for Reputation Leadership’s Foundation as a Supporter Consultant

Superunion joins Corporate Excellence- Center for Reputation Leadership’s Foundation as a Supporter Consultant

The adhesion of WPP’s global branding consultant will contribute to promoting innovation and knowledge in the field of brands and corporate purposes.Madrid, January 25, 2022. WPP’s global branding consultant Superunion –which specializes in brand creation, activation and optimization– has strengthened its cooperation with the foundation, Corporate Excellence - Center for Reputation Leadership by joining its group of consultants as a Supporter in 2022.Superunion and Corporate Excellence have been working as strategic innovation and knowledge partners for years. Among the projects they have developed together, the creation of The Corporate Purpose Roadmap® model stands out as a tool to help organizations create, implement, and activate unique and differentiating corporate purposes.Superunion’s collaboration as a ‘Supporter Consultant' contributes to reinforcing the Foundation’s purpose, which promotes a business movement targeted at organizations that seek to be relevant to society and achieve excellence by remaining committed, responsible and authentic and striving for excellence in the management of its resources and intangible assets, i.e., brand, reputation, purpose, sustainability, and communications. The Foundation’s group of ‘Supporter Consultants’ currently includes Lift Consulting, On Strategy, RepTrak and Superunion.The timing of Superunion’s arrival could not be more appropriate, as the Foundation’s purpose becomes a strategic priority for managers and investors around the world as a result of the COVID-19 crisis. Generation of trust, long-lasting differentiation, connection and positive endorsement on a large scale, as well as the generation of valuable business resources require building a brand platform based on corporate purposes that respond to business strategies. Many organizations have a purpose, but in order to make it truly different and genuine, a thorough and proven methodology is necessary, followed by a clear definition, activation and implementation of such purpose. Hence, the relevance of this model."The collaboration and generosity of companies such as Superunion allows Corporate Excellence to continue advancing at an accelerated rate in business transformation through excellent management of reputation, brand, and sustainability," explains Ángel Alloza, CEO of Corporate Excellence - Center for Reputation Leadership. On the other hand, Superunion’s CEO, Pilar Domingo, points out that "at Superunion, we share the same commitment with Corporate Excellence to help create stronger and more relevant companies, so the opportunity to collaborate with this magnificent team and this exceptional organization is a true honor.” —----About Superunion: Global brand consultant of the WPP group specialized in the creation, activation and optimization of brands. Bringing forth a unique combination of skills to put strategy and creativity at the service of business objectives. It has a network of 750 people in 17 countries and has worked with iconic brands such as NASA, Microsoft, Intel, Tencent, Ericsson, Alibaba, Bank of America, Coca-Cola, HSBC, Colgate, Heineken, Ford, FIFA, Nestlé, BBC , BBVA, Cepsa, WiZink and Iberia.


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Executives of large IBEX 35 companies analyze the present and future in the management of intangibles

Published by Unai Admin

18/07/2025

Executives of large IBEX 35 companies analyze the present and future in the management of intangibles

Executives of large IBEX 35 companies analyze the present and future in the management of intangibles

Corporate Excellence - Center for Reputation Leadership brings together more than 500 executives and professionals at its Annual Conference to celebrate its 10th anniversary and to value these assets as levers of competitiveness and growth. The entity underlines the existence of a need for training to learn how to properly manage intangibles and for those responsible to participate in the strategic decision-making process of the company. Integrating intangibles in the remuneration of managers and replacing short-term pressure with a vision of long-term value generation, among the main challenges to advance in the management of intangibles. Madrid, November 25, 2021. The interest of organizations in the management of reputation and other intangible assets (communication, brand, purpose, talent and sustainability) has increased significantly in recent years. Today, around 50% of the business value of listed companies resides in their intangibles, reaching 85% in sectors such as technology or entertainment, according to the Global Intangible Financial Tracker. The investment made in this type of assets in the last quarter of a century has grown by 29%, but according to Corporate Excellence – Centre for Reputation Leadershipthere is still a real need to learn to properly manage these values, which have a great impact on economic growth and productivity. This business platform, think tank for innovation, knowledge and training in intangible management (heir to the Corporate Reputation Forum and promoted by large companies that represent 47% of the IBEX 35 by market capitalization), held today in the Auditorium of Fundación Telefónica in Madrid its Annual Conference. The event coincides with its tenth anniversary. 23 large companies have gathered, 25 executives have participated in the dialogue tables sharing their progress in intangibles, and more than 500 professionals have followed their interventions, which has analyzed the present and future in managing purpose, brand, reputation, communication, culture, public affairs and sustainability as the cornerstone of responsible business. During the opening ceremony, Eduardo Navarro, President of Corporate Excellence and Director of Corporate Affairs and Sustainability at Telefónica, stressed that “the speed of changes and transformations drives the growth of the value of intangibles, which have entered strongly into the steering committees and the boards of directors ”. However, there are great challenges for the urgent task of advancing in the management of intangibles, such as the integration of these indicators in the remuneration and compensation of managers and employees; the replacement of short-term pressure by a long-term value generation strategy; and the commitment to a more agile and cross-cutting organizational structure and model, without watertight compartments, which enables the full value of intangibles to be activated. Training, the top priority Training in intangibles management has been a recurring theme during the meeting, given the great need for organizations to have professionals who have the appropriate knowledge, tools, capabilities and skills to successfully perform their role and promote business excellence. For this, it is necessary to incorporate the expectations of the interest groups into the relevant decision-making, and this exercise of permanent active listening, which must be transversal in all areas of the company, facilitates the transformation that leads to business excellence. . In this sense, María Luisa Martínez Gistau, Vice President of Corporate Excellence and Director of Communication and Institutional Relations at CaixaBank, explained that “those responsible for these issues in organizations need to know how to read the context and understand the evolution of social expectations and demands to help top management understand what the true social heartbeat is. And abroad, he must clearly convey corporate purpose and values ​​in an environment of growing mistrust and uncertainty. In this sense, his figure has an increasingly strategic role for organizations ”. For his part, Ángel Alloza, CEO of the organization, has assured that “this concept of stakeholder capitalism, promoted by the World Economic Forum, means that the time in which accounts were only rendered to shareholders has been left behind, and that we assist to the consolidation of a new business model that tries to generate balanced value for all its stakeholders, employees, clients, citizens, suppliers, regulators, and shareholders up to the planet itself”. Measurement: making the intangible tangible Measurement has been a fundamental pillar for this business platform, since having solid indicators allows senior management to present quantitative and qualitative arguments that support decisions regarding communication, brand and reputation - essential assets to achieve differentiation and social license for operate in an increasingly complex and competitive global market. For this reason, the motto of the Annual Conference has been 'Making the intangible tangible', in reference to that work carried out during these ten years, in which Corporate Excellence has developed management tools and metrics and indicators that are of great value for the sustainable future of organizations. Corporate Excellence has forged over the years a solid ecosystem of alliances between specialized consultants, universities and business schools, as well as professional associations, in which more than 130 organizations currently participate. Its international presence has experienced significant growth throughout the world and especially in Latin American countries. Today, the foundation's activity reaches 52 countries and more than 300,000 professionals around the world benefit from its knowledge, innovation and training. In this year 2021, large companies such as IKEA, Corporación Multi Inversiones, and Repsol, have joined our shared project, whose incorporation was announced during the Annual Conference. About Corporate Excellence - Center for Reputation Leadership Corporate Excellence – Centre for Reputation Leadership is an accelerator of innovation, knowledge and training in reputation, brand, communication, public affairs, sustainability and other intangibles. It is a collaborative ecosystem in which large companies participate, as well as a wide network of professionals, academic institutions and consulting firms. It was born in 2011, from the integration of the Corporate Reputation Forum and the Institute for the Analysis of Intangibles. It is currently made up of large companies that represent 47% of the IBEX 35 by market capitalization, such as BBVA, Caixabank, Iberdrola, Naturgy, Santander, and Telefónica, as trustees; Abertis, Agbar, Bankinter, Cemex, Cepsa, Damm, DKV Seguros Médicos, El Corte Inglés, Gestamp, Ibercaja, Ikea, Leroy Merlin, MAPFRE, Quirón Salud, Red Eléctrica Española, Repsol, and Banco Sabadell as associated companies; CMI Corporación Multi Inversiones as a supporter company; andLIFT Consulting, On Strategy and RepTrak as supporter consultants. www.corporateexcellence.org Contacto de Prensa – ComBoca Pablo Martín pablo@comboca.es 678 93 74 46 María Rodríguez maria.rodriguez@comboca.es 619 14 97 12


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Building Universities’ Reputation (BUR)

Published by Unai Admin

18/07/2025

Building Universities’ Reputation (BUR)


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The Biggest Companies in the World

Published by Unai Admin

18/07/2025

The Biggest Companies in the World

Since the COVID-19 crash, global equity markets have seen a strong recovery. The 100 biggest companies in the world were worth a record-breaking $31.7 trillion as of March 31 2021, up 48% year-over-year. As a point of comparison, the combined GDP of the U.S. and China was $35.7 trillion in 2020. In today’s graphic, we use PwC data to show the world’s biggest businesses by market capitalization, as well as the countries and sectors they are from. The Top 100, Ranked PwC ranked the largest publicly-traded companies by their market capitalization in U.S. dollars. It’s also worth noting that sector classification is based on the FTSE Russell Industry Classification Benchmark, and a company’s location is based on where its headquarters are located. Here is the top 100 ranking of the biggest companies in the world, organized from the biggest to the smallest. Search: Rank Company name Location Sector Market Capitalization 1 APPLE INC United States Technology $2.1T 2 SAUDI ARAMCO Saudi Arabia Energy $1.9T 3 MICROSOFT CORP United States Technology $1.8T 4 AMAZON.COM INC United States Consumer Discretionary $1.6T 5 ALPHABET INC United States Technology $1.4T 6 FACEBOOK INC United States Technology $839B 7 TENCENT China Technology $753B 8 TESLA INC United States Consumer Discretionary $641B 9 ALIBABA GRP China Consumer Discretionary $615B 10 BERKSHIRE HATHAWAY United States Financials $588B Showing 1 to 10 of 100 entries PreviousNext Note: Data as of March 31, 2021. Within the ranking, there was a wide disparity in value. Apple was worth over $2 trillion, more than 16 times that of Anheuser-Busch (AB InBev), which took the 100th spot at $128 billion. In total, 59 companies were headquartered in the United States, making up 65% of the top 100’s total market capitalization. China and its regions was the second most common location for company headquarters, with 14 companies on the list. Risers and Fallers What are some of the notable changes to the biggest companies in the world compared to last year’s ranking? Tesla’s market capitalization surged by an eye-watering 565%, temporarily making Elon Musk the richest person in the world. Food delivery platform Meituan and PayPal benefited from growing e-commerce popularity with their market capitalizations growing by 221% and 151% respectively. Tech companies TSMC and ASML Holdings were also among the top 10 risers, thanks to a shortage of semiconductor chips and growing demand. On the other end of the scale, Swiss companies Nestlé, Novartis, and Roche Holding were all among the bottom 10 companies by market capitalization growth. China Mobile was the only company to decline with a -12% change. The company was delisted from the New York Stock Exchange as a result of an executive order issued by former president Donald Trump, and recently announced its intention to list on the Shanghai Stock Exchange. A Sector View Across the 100 biggest companies in the world, some sectors had higher weightings. Sector Total Market Cap in Top 100 % of Top 100 Market Cap Number of Companies in Top 100 Technology $10.5T 33.0% 20 Consumer Discretionary $6.0T 18.9% 17 Financials $3.4T 10.8% 14 Health Care $3.3T 10.5% 16 Energy $2.7T 8.5% 5 Consumer Staples $2.0T 6.4% 9 Industrials $2.0T 6.4% 9 Telecommunications $1.3T 4.1% 7 Basic Materials #0.3T 1.0% 2 Utilities #0.1T 0.5% 1 Technology had the highest market capitalization and was also the most common sector, with Big Tech dominating the top 10. Companies in the consumer discretionary, financials, and health care sectors also had a strong representation in the ranking. Despite having only five companies on the list, the energy sector amounted to almost 10% of the top 100’s market capitalization, mostly due to Saudi Aramco’s whopping valuation. An Uncertain Recovery From near market lows on March 31, 2020, all sectors saw increases in their market capitalization. However, top 100 companies in some sectors outperformed their respective industry index, while others did not. Basic materials and industrials, both cyclical sectors, were high performers in the top 100 and outperformed their respective industry indexes. Technology companies also outperformed, and accounted for $255 billion or 31% of all shareholder distributions by the top 100, far more than any other sector. Apple alone spent $73 billion on share buybacks and $14 billion in dividends in the 2020 calendar year. On the other hand, the worst-performing sectors in the top 100 were health care, utilities, and energy. While the index performance for health care and utilities was also relatively poor, the wider energy sector performed fairly well. It’s perhaps not surprising that all sectors saw positive returns since their low levels in March 2020, buoyed by fiscal stimulus and central bank policies. As countries begin to reopen, will the value of the biggest companies in the world continue to climb? Ross, J. (june 10, 2021). The Biggest Companies in the World. Visual Capitalist. Recoverd from de: https://www.visualcapitalist.com/


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