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21
results
24 february, 2011
Sostenibilidad
Patagonia: Integrating CSR into business model creation and strategic management
What makes a firm that sells sportswear and outdoor gear so successful in its environmenta ...
24 february, 2011
Sostenibilidad
Cases. Zara: Managing chain of value and driving CSR with consumers
The fast fashion Spanish company Zara and its Inditex Group has become a milestone after r ...
13 may, 2015
Comunicación
Influence of the Digital Environment in the Internal Communication: Siemens and ING Best Practices
Social networks have reshaped the context in which companies' external communication t ...
1 april, 2015
Marca
In a very short period, brands have evolved beyond being product and customer centred to d ...
28 june, 2011
Marca
Southwest Airlines: The quality management and a good customer service focused on the employees
In a business where the key to success is based on passengers' turnover, Southwest has ...
1 march, 2011
Sostenibilidad
Novartis: The integration of social action and the management of foundations in the CSR policy
What are the keys to make social work an important support in the development of Corporate ...
24 november, 2012
Reputación & Riesgos Reputacionales
The case of Tetra Pak: Placing reputation at the heart of business strategy
Many organisations include reputational management as part of their daily operations, inte ...
24 february, 2014
Reputación & Riesgos Reputacionales
FedEx: Trust as a Value and a Bridge Connecting People
Projecting corporate culture from within outwards lies at the heart of reputation manageme ...
24 june, 2011
Reputación & Riesgos Reputacionales
Sprint Nextel: The management of the brand for the benefit of reputation and corporate culture
In a merger case, many companies find the continuity of the new company difficult due to t ...
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