29 may, 2015

Aligning Corporate Strategy With Risks in Order to Avoid a Crisis

As a result of current instability in the business world, organizations should be able to ...

19 may, 2020

Top 15. Approaching the Future 2020

This document summarizes in a visual way the 15 main learnings from Approaching The Future ...

16 september, 2011

A system of risk control and monitoring to protect corporate reputation

Traditionally we have put weight on the proactive management of a company's reputation, in ...

20 march, 2015

Best practices and future challenges in Corporate Reputation management

Most of the efforts aimed at improving corporate reputation today are focused on the impac ...

24 december, 2011

Identifying and prioritizing stakeholders correctly, the key to good crisis management

Stakeholders management has, since the 80’s, been the paradigm that has transformed ...

29 july, 2015

New Horizons and Prospects in Strategic Management of Corporate Reputation

Organizational values, often viewed as a set of theoretical principles, should turn into r ...

24 june, 2012

The Role of the Brand in Differentiating Companies in the New Economy of the 21st Century

Branding evolved from the focus on the visual design, logos, symbols, colours and fonts to ...

24 may, 2013

A new way of doing advertisement: Branded Content

Are entertainment formats prevailing to traditional advertisement? What is the best way to ...

24 november, 2011

Mission, vision and values of the company: the centre of a good CSR praxis

What is the purpose of the self-declaration made by a company, the elements which make up ...

16 september, 2011

New brand values or brands that are adopting new values?

Brands no longer aspire to satisfy, not even to build customer loyalty, they expect to bec ...