13 may, 2021

Map of Trends: Approaching the Future 2021

One year after the start of the pandemic, we published a new edition of Approaching the Fu ...

28 may, 2015

Building Shared Beliefs: the Role of Communications Director in Corporate Communication of the Future

The communication function should strengthen its role in organizations by undertaking more ...

29 july, 2015

Building Brands Together: Creation, Participation, Socialization and Self-realization as the New Needs of Stakeholders

The phenomenon of co-creation is becoming more and more widespread in the world of large c ...

24 august, 2012

Winning over stakeholder support, a key element in the internationalisation of reputation

The strength of a company starts from within. Its employees must be the first to understan ...

29 july, 2015

A New Corporate Communication: Influence, Character and Purpose

Traditional communication is giving way to innovative approaches and tools that are shapin ...

1 january, 2012

Corporate reputation, an increasingly important factor in making a purchasing decision

Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...

1 december, 2017

Businesses guided by values are more successful and have a greater social impact

Can a business and its activities be transformed without before changing its organizationa ...

30 november, 2015

Corporate Reputation: The Economy of Intangibles and Reputation

We are entering a new economic cycle that can be labelled “the economy of intangible ...

3 july, 2015

You Are What You Communicate

Masterclass on Corporate Communication by Anne Gregory. She has been Professor of Corporat ...

9 march, 2016

I am Story Maker

This document provides the main ideas exposed at the congress "I am Story Maker" ...