Brand Finance, en colaboración con Corporate Excellence, presenta por primera vez en España los resultados del informe Global Intangible Financial Tracker 2016. La presentación tuvo lugar en el Auditorio de la Fundación MAPFRE el pasado 9 de junio de 2016 bajo el nombre «La revolución e impacto de los intangibles en el valor de las organizaciones» y contó con la participación de David Haigh, fundador y CEO de Brand Finance. Este informe, elaborado en colaboración con el Chartered Institute of Management Accountants y el Institute of Practitioners in Advertising, analiza anualmente cómo fluctúa el valor de los activos intangibles en los mercados de valores mundiales. Los resultados de este año tienen e...

Madrid, 5 de abril de 2016. LLORENTE & CUENCA, la consultoría líder de Gestión de la Reputación, la Comunicación y los Asuntos Públicos en España, Portugal y América Latina, y Corporate Excellence – Centre for Reputation Leadership, think tank dedicado a promover la gestión estratégica e integrada de los intangibles clave, como la marca y la reputación corporativa, han presentado los resultados de la quinta edición del Balance de Expresiones Online (BEO). Se trata de un modelo de análisis que evalúa de forma rigurosa las expresiones que de forma voluntaria se emiten en Internet y su impacto en las dimensiones que configuran la reputación corporativa: oferta, innovaci&oac...

Málaga, 17 de diciembre de 2015. Gracias a los medios digitales, la sociedad tiene un altavoz en los mercados de valores. Según el I Informe de Activos Intangibles en Ecosistemas Digitales (INTED), las emociones y experiencias que los ciudadanos expresan en los diferentes canales digitales acerca de una marca, impactan en la subida o bajada del valor bursátil de estas empresas. En el primer semestre del 2015, las principales causas que han marcado la tendencia a la baja de la cotización de los 11 sectores empresariales más relevantes de nuestro país (Alimentación, Aseguradoras, Automoción, Bancario, Comercio Generalista, Energía, Petroleras, Suministros-Agua, Telecomunicaciones, Transportes- Mensajería, y Transporte- Vi...

Madrid, 16 de septiembreo 2015.- FENAC, versa su actividad sobre la gestión y el análisis de los activos intangibles en el ámbito empresarial, se suma a la red de aliados estratégicos de Corporate Excellence. Esta red suma ya más de 50 instituciones referentes en materia de intangibles entre universidades, escuelas de negocio y consultoras. Bajo el convenio marco de colaboración ambas instituciones unen esfuerzos para avanzar en la gestión de los recursos y activos intangibles. Corporate Excellence avanza gracias al compromiso de sus aliados. El método de trabajo elegido de colaboración público-privada y alianzas estratégicas constituye una experiencia de valor contrastado para la generación de conocimien...

Madrid, 2 de julio de 2015. En la actualidad existen métricas muy consolidadas en torno a la medición y gestión de la reputación corporativa, pero no existe ningún estándar en el ámbito de la marca corporativa. Cada organización la mide de manera muy diferente. Esta necesidad es la que ha impulsado la creación de un nuevo constructo para medir la marca y su impacto directo en el negocio. La marca es el resultado de tres dimensiones: la dimensión racional, la emocional y la experiencial. Para poder gestionarla de manera correcta urgía el desarrollo de un constructo global que pudiese abarcarla en su totalidad. El nuevo indicador de marca, que ha sido probado empíricamente en el sector banca, ha recibido el ...

The Online Comments Report is an analysis model that evaluates comments made voluntarily on the Internet by the stakeholders as well as their impact by the dimensions that constitute corporate reputation. According to the researchers, the online Comments Report has become a "management tool". On its 4th year, the Online Comments Report consolidated itself as a worldwide standard for reputation management on the Internet.  The report contains a map of stakeholders that actively use the Internet and the networks that should be taken into account when developing a strategy of positioning on the Internet. For the 4th issue of Online Comments Report, analysis of 47,903 URLs, 24,692 mentions, 68 corporate brands and 15 industries and the real–time network Twitter, the socia...

Un año más ha tenido lugar el Encuentro Anual de todas las empresas miembro de Corporate Excellence-Centre for Reputation donde cada uno de los profesionales que forman las áreas de comunicación, reputación, asuntos públicos, métricas o marca de las empresas miembro han compartido los avances logrados durante el ejercicio 2014 en materia de gestión de intangibles. Además en el mismo, se ha presentado el balance anual de actividades y proyectos de Corporate Excellence y las principales iniciativas a abordar en 2015. El balance de la Fundación en 2014 es muy positivo. Durante este periodo, Corporate Excellence ha llevado a cabo 35 actividades entre workshops, encuentros técnicos, jornadas y programas de formaci&oac...

Madrid, March 10th, 2014. The importance of intangible assets as a management and value creation tool is clear. One of Corporate Excellence’s key objectives is to demonstrate the economic impact of intangible assets and resources. The truth is that the new reputation-driven economic system needs reliable and rigorous long-term indicators such as brand, reputation, employees’ commitment and customer satisfaction. These indicators help companies to engage their stakeholders and develop long-term strategies. This was the starting point of the 1st Conference on Innovation in Metrics held last week in Madrid by Corporate Excellence jointly with one of its key allies, Dircom Spain.  José Manuel Velasco, Dircom’s Preside...

Madrid. March 6, 2014. Llorente&Cuenca and Corporate Excellence – Centre for Reputation Leadership are presenting the 3rd issue of Online Comments Analysis, an analysis model designed for evaluating the impact of online messages on corporate reputation. This year 78,896 URLs, 45,063 references, 71 corporate brands and 16 industries were analyzed by 7 dimensions of reputation (Products and Services, Financial Results, Innovation, Workplace, Leadership, Governance and Citizenship). “The huge impact of new technologies has accelerated social changes that lead to more complicated relations between companies and their numerous stakeholders. The Internet turned everyone into potential producers of information”, says Ángel Alloza, the CEO of Corporate Excel...

Madrid, February 26, 2014. In the current context it is important to demonstrate the effect and return on managing intangible assets in organizations. The event’s participants will focus on key tools used today to monitor and track major intangible assets and on how these tools may help to highlight the value of organizations. The discussion will be opened by Jaume Giró, Co-CEO of  CaixaBank  and Vice President of Dircom; José Manuel Velasco, the President of Dircom; and José Luis González-Besada, President of Corporate Excellence. Top level professionals will talk about cutting-edge developments in intangibles’ measurement, including Mariano Maqueda, Partner and Director at Punto de Fuga; María Such, Corporate Reputation Director ...

Medellin, Colombia, October 29, 2013. Corporate Excellence - Centre for Reputation Leadership presented the main findings of the study “What makes a CCO Excellent?” (El Chief Communications Officer del futuro in Spanish) at the 2ndInternational Conference on Reputation in Latino America that is being celebrated in Medellin. It is a research study carried out by Cees van Riel, Professor of Corporate Communication at the Rotterdam School of Management – Erasmus University along with Corporate Excellence  - Centre for Reputation Leadership.  The study was carried out between June 2011 and December 2012. In depth interviews and surveys were made to 117 Communication Directors of large enterprises in the United States, United Kingdom, Germany, France, Spain, It...

Madrid, October 2nd, 2013. Yesterday, at Gas Natural Fenosa in Barcelona it was presented Corporate Reputation. This is the last book of the series developed jointly by Corporate Excellence  - Centre for Reputation Leadership and LID Editorial. It is the second book published under this framework of collaboration. In this case, it is a manual on one of the most important non-financial assets for organizations, corporate reputation. The manual, the first one of the field published in Spanish, is a comprehensive overview of all research and scientific contributions made in reputation studies so far, analysed from three perspectives: financial, psychological and sociological, mirroring its three authors’ respective areas of interest: Ángel Alloza (psychologist), Enrique...

Madrid, September 20, 2013. Yesterday, it was presented the last book of the series that was created a year ago by Corporate Excellence – Centre for Reputation Leadership and LID Editorial. The title of the manual Corporate Reputation is a comprehensive psychosocial analysis of corporate reputation, an overview of the concept’s historical development, and a contribution to solidifying the concept’s scientific character thanks to suggested measurement tools and management models. This text is a comprehensive overview of all research and scientific contributions made in reputation studies so far, analysed from three perspectives: financial, psychological and sociological, mirroring its three authors’ respective areas of interest: Ángel Alloz...

Barcelona, June 6, 2013. Spanish companies are playing a key role at the Annual Global Conference on Corporate Reputation that is taking place in Barcelona since yesterday until tomorrow. The Conference, held by Reputation Institute has brought together 350 participants from all around the world responsible of intangible assets management. Participants are in the best environment to share the last and most important trends on Corporate Reputation. As previous years, Spanish Companies are leading the Conference with a participation of 22 speakers presenting 19 different subjects, what means a 26% of the total presentations. José Luis González-Besada, Chairman of Corporate Excellence – Centre for Reputation Leadership opened the Conference yesterday. In h...

Barcelona, June 6, 2013. The Spanish Think Tank Corporate Excellence – Centre for Reputation Leadership and LID Editorial launch the second book of the Corporate Excellence Series. Corporate Reputation at the 17th Annual Global Conference on Corporate Reputation. Corporate Reputation takes us to the psychosocial phenomenon of corporate reputation. It goes through the history of the corporate reputation concept and consolidates its scientific character thanks to metrics and management models. The book gathers research studies and scientific research on the subject analyzed from three different perspectives: financial, psychological and sociological views thanks to the three specialy fields of the authors: Ángel Alloza (psychologist), Enrique Carreras ...

Madrid, April 17, 2013. The Annual Conference on Corporate Reputation held every year by Reputation Institute will take place in Barcelona. It is the 17thConference, already an international event that has become established among the activities on intangible assets management, particularly on the field of Reputation. It will be held in June 5-7. With the name, The Reputation Journey, the topics of this year are related to organizational change that companies are carrying out to conclude successfully the reputation journey and therefore, fully incorporate reputation management on the the definition of its corporate strategy. Reputation Institute Conference is the annual global meeting for practitioners and academia interested in reputation management and knowledge. In 2012, par...

Madrid, January 30, 2013. Intangible assets management is becoming increasingly important to business strategies of large corporations. Proof of this is; 40% of these executives have already joined the Steering Committees according to a research sponsored by Corporate Excellence with the participation of 117 Communications Director of large companies from the U.S., UK, Germany, France, Spain, Italy, the Netherlands, Brazil, Mexico and Chile. CCO is now manager of key intangible assets: reputation, brand, communications and public affairs and increase their influence with stakeholders, including sectorial organizations, social organizations, investors and institutional relationships. Communication with employees represents 14% of their time, the same time spent on the relationships with th...