5 may, 2023

Relentlessly Relevant Brands

Relentlessly Relevant Brands Prophet, a consultancy specialized in strategy, transformat ...

1 april, 2023

New Reputation - 2023 global communication report

A new reputation, for the new times.USC Annenberg, Center for Public Relations, shares the ...

1 february, 2023

The new world disorder: how to navigate the polycrisis

The new world disorder: how to navigate the polycrisis Global Trends 2023, the global stu ...

7 september, 2021

Global PR & Communication Model: Application and applicability in Italy

The aim of this thesis is to study the application and applicability in Italy of the Globa ...

30 june, 2020

MRM: conversational design

We share MRM presentation, "Conversational design". They go deep on the speech ...

25 march, 2020

COVID-19 | MEDIA OVERVIEW

Calls for increased U.S. federal action, coverage of the historic $2 trillion economic sti ...

12 march, 2020

The convergence of brand purpose and data ethics

The last decade has seen mounting consumer demand for brands to deliver greater transparen ...

12 march, 2020

What does your brand stand for? Why purpose is key to competitive agility

In an era of radical visibility, technology and media have given individuals the power to ...

10 february, 2020

From Governance to Purpose to the Fundamental Reshaping of Finance

Since 2012, Larry Fink, Chairman and CEO of BlackRock – the world’s largest fu ...

1 october, 2019

Winning in the era of brand experience

The importance of brands providing their customers with memorable and engaging experiences ...

24 july, 2017

Culture for a digital age

Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations ...

10 april, 2017

What makes a CEO 'exceptional'?

We assessed the early moves of CEOs with outstanding track records; some valuable lessons ...

1 february, 2017

2017 Banking & Securities outlook

Initial market reactions to the unexpected election outcome in the United States have indi ...

16 january, 2017

The End of Globalisation?

For most of the past 25 years, globalisation was seen as an unstoppable force, as sure to ...

16 january, 2017

The future world order

International politics for most of the past quarter century was relatively straightforward ...

10 november, 2016

The most relevant brands in the United States

At Prophet, we believe that the strongest brands are the ones that are relentlessly releva ...

25 october, 2016

Anatomy of Growth

Growth is human, it’s natural, and it’s as vital to businesses as it is to peo ...

2 september, 2016

CEO Decision-Making for Sustainability

CEOs play a crucial role in fostering an environment that supports embedding sustainabilit ...

11 may, 2016

Business through a new lens

Business has an integral role in creating a thriving society in a thriving environment. Em ...

25 april, 2016

When Star CEOs and Star Analysts Disagree, the Market Trusts the Analysts

What matters more for investors determining what a company is worth: the company’s r ...

26 march, 2016

Retail Banking 2020. Evolution or Revolution?

To produce this paper, the authors integrated insights from PwC teams worldwide. They surv ...

25 april, 2013

The CEO's role in leading transformation

In today's business environment, companies cannot settle for incremental improvement, ...