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30 january, 2018
Marca
Documento elaborado por Corporate Excellence – Centre for Reputation Leadership cita ...
Document
1 december, 2017Businesses guided by values are more successful and have a greater social impact
Marca1 december, 2017
Marca
Businesses guided by values are more successful and have a greater social impact
Can a business and its activities be transformed without before changing its organizationa ...
10 november, 2016
Marca
Why “HOW” is more important than “WHAT” in the battle for differentiation
The main idea of the book is that in the era of behavioural economics, it does not matter ...
21 july, 2016
Marca
Document prepared by Corporate Excellence – Centre for Reputation Leadership, and am ...
Document
12 august, 2015Reasons and Emotions that Guide Stakeholder’s Decisions and Have an Impact on Corporate Reputation
Marca12 august, 2015
Marca
Reasons and Emotions that Guide Stakeholder’s Decisions and Have an Impact on Corporate Reputation
This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...
4 april, 2014
Marca
How Brand Ideal Helps to Achieve High Growth Rate and Financial Success
Apple, Mercedes, Disney, Heineken or Procter&Gamble – what makes these companies so ...
4 april, 2014
Marca
Why are Brands Able to Transform Organisations and People’s Way of Life?
The phenomenon of brands has transformed the economy and people’s way of life all ar ...
4 april, 2014
Marca
Making sense of business through a holistic view and a personal action of brands
Best organizations are able to adapt to change; they successfully overcome problems and fa ...
24 february, 2014
Marca
The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence
What determines the success of corporate strategy? What are key success factors from the v ...
8 january, 2014
Marca
Brands that make people’s lives more meaningful achieve greater differentiation and better results
Why do consumers pay more for some products than others? Why talented professionals prefer ...
8 january, 2014
Marca
Nowadays, brands are managed and defined by people much more than by organizations themsel ...
Document
8 january, 2012Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture
Marca8 january, 2012
Marca
Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture
A corporate brand is used not only to ensure the application of business strategy but also ...
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